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Certified Content Marketing Specialist, Jess Lander

​Jess is a Freelance Writer and Certified Content Marketing Specialist. She joined the Content Creation Department and Top of The Funnel Content Marketing Team  here at William Ballard Enterprise, LLC early June 2016. 
 Jess tried the 9 to 5 life, but realized real quick that it wasn't the life for her. She is a major asset to our Content Creation Department and brings many cherished and appreciated gifts and talents to the table (The Writer's Round Table, that is...).

​She uses her wide range of business and communication skills (not to mention creativity and insights) to bring awareness to our business's products and services, and acquire new leads through informative, creative, and valuable content such as articles, blog post, lead magnets, reports, e-Books, and so much more. Follow Jess on Twitter. 


How to Use a Book as a Marketing Tool to Promote Your Freelance Writing Business
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Freelance Writers: Did you know that writing a book can be your best marketing asset? Read More HERE 

4 Reasons Why Every Small Business Owner NEEDS a Freelance Writer 

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If you’re a small business owner,  we’re guessing that you’re not just the owner of your business, but also the general manager, accountant, marketing department, plumber, janitor, customer service representative and so on. You might even be handling tasks that you’re not exactly even qualified for.  

Did we nail it?...     READ MORE

Freelance Writers: How to Identify and Find Your Perfect Client

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One of the greatest parts about being a freelance writer is that you get to choose who you work with. You have the flexibility to work for someone you like, and do work that doesn’t bore you, but inspires you.  

​Yet finding clients isn’t always easy. You can waste a lot of time--time you don’t get paid for—searching for and pitching clients that aren’t the right fit. Here’s a 3-step guide on how to identify your perfect client and pitch them the best query you can  in order to seal the deal.  READ MORE

How to Market Your Business, Bring in Leads, and Increase Revenue on Autopilot

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Many of your marketing efforts, like social media, blogging and email, require a lot of time and constant upkeep, yet likely result in minimal sales or conversions. So what if we told you that you could create strong one-off pieces of content that will generate high-quality leads (and even a little cash flow) on a regular, ongoing basis?  

​Read More HERE to discover what marketing machine content piece we are talking about. 

WILLIAM BALLARD & ASSOCIATES, LLC
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For more information, reach out to us at: 
​info@williamballard.org
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