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Writing & Publishing

3 Easy Ways to Increase Your Writing Income

“You can’t possess the quality of courage without having to battle some measure of fear along the way” — William Ballard

“What Would You Like Me to Write About?”

"The #1 question that will alter the course of your writing life forever" -- William Ballard

The Dangers of an Overworked, Stressed Out Freelance Writer

"You must learn how to use the ripe years in order to prepare for the lean years" -- William Ballard

Why You Should Passionately Blog Your Heart Out

“Set yourself on fire (with enthusiasm) and people will come from miles to watch you burn” —  Rev. John Wesley

5 Ways to Grow a Following of Readers

“Your greatest asset is your unique point-of-view” — William Ballard

Should You Charge By The Word, By The Hour, or By The Project?

Here's how to work your way through the gray area of such a paradoxical debate.

How to Build Up Your Writing Momentum

“The only way to accomplish something is to pursue it” — William Ballard


Writers: How to Attract NEW Readers

"Spirit is always for GREATER expansion and FULLER expression" -- Bob Proctor

The Most Profitable Way to Make Money Online as a Freelance Writer

"Freelance writers  have many opportunities available to them today, far more than what they had twenty years ago." -- William Ballard
Sales & Marketing

5 Ways to Write Marketing Emails That Compel Readers to Take Action

“When something can be read without effort, great effort has gone into its writing.”
― Enrique Jardiel Poncela

5 Digital Marketing Mistakes (Part 1 of 2)

“If you are committing just ONE of these five digital marketing mistakes you could be costing your business MILLIONS in revenue dollars”
― William Ballard

3 Core Competencies of a Highly Effective Content Marketing Specialist

“The most important way to have persuasion is through credibility. And the one way to gain credibility is  through someone who is perceived as credible.” — Adam Michaels

5 Digital Marketing Mistakes (Part 2 of 2)

“Your net-worth is highly dependent upon your network, which means that your most secure capital exist within your current database of customers ”
― William Ballard

7 Copywriting Essentials Every Marketing Campaign Needs to Be Successful

Successful Marketing Campaigns Boil Down to One Main Thing: Copywriting That Gets Results

3 Ways to Make Your Content More Engagement Worthy

“As a content marketer, the more you focus on engagement, the better ”
― William Ballard