Through William Ballard Enterprise, his business coaching and marketing consulting firm, William Ballard has helped hundreds of writers, authors, small business owners, and entrepreneurs become aware of their weaknesses, leverage their strengths, and unleash their greatness.

William Ballard's business coaching and marketing consulting packages and programs produce both the business craftsmanship you need now, and the personal transformation that drives future success. He provides a confidential and supportive feedback-rich environment where future writers and authors can gain valuable insights and develop positive new behaviors and mindsets. 

​William works with future writers and authors to:
  • Increase their self-awareness
  • Develop their business intelligence 
  • Establish a vision and mission, as well as achievable and manageable goals
  • Dramatically enhance their ability to influence beyond traditional means 
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A complete business coaching and marketing consulting system with measurable progress – William Ballard’s expertise in business, entrepreneurship, marketing, and leadership is the key behind his business coaching and marketing consulting system -- which is designed to help plan, launch, manage, and grow solid thriving ventures with a methodology that focuses on:
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  • Comprehensive assessment
  • Actionable feedback
  • Clear outcomes
  • Tailored guidance
  • Long-term accountability

Regular coaching and consulting calls and mini 360-degree feedback sessions allow for review of
progress and effectiveness of each coaching and consulting session. If adjustments are needed,
they are made in real time to align with performance and overall goals and objectives. 


​Are you looking to be the kind of writer or author who is strategically skilled in business and marketing? 

-- If so, keep reading to find out how William Ballard Enterprise can help you get the compensation your writing deserves--


William coaches and consults one-on-one (or in groups) with future writers, authors, small business owners, and entrepreneurs. If you have questions about bringing your book to market, starting a freelance writing business, the publishing industry, the self-publishing landscape, direct-response style copywriting, or digital marketing, he can cut through the confusion, provide concrete next steps, and offer trusted resources.

He conducts coaching and consultations primarily through Zoom, which allows you to join his online meeting room from any device or by phone. Calls and meetings are recorded unless requested otherwise.
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His one-time coaching or consulting fee is 1 hour for $300 USD. 

​This fee covers:
  • One appointment time of up to 60 minutes
  • Advance review of any websites, blogs, social media profiles, and any other marketing materials you believe are important to understanding your situation
  • A video and audio recording of the meeting
  • Follow-ups via email for one month after the meeting

The coaching or consulting price remains the same no matter how much time you use. If you think you may need more than an hour of William's time, then we recommend you start with the initial $300 booking; his hourly rate drops significantly once we have an established relationship.

From William directly:
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William Ballard
"I greatly respect the investment you're making when you book a coaching or consultation call with me. Part of what you're paying for is my professional experience and in-depth knowledge of the writing industry, and my ability to cut through the noise and help you make the right decisions for your writing career. Many of my clients are still in touch years after our first meeting, with updates, follow ups, and questions because they've come to trust my guidance. Your appointment is not something I see as a one-time transaction, but as an ongoing relationship. I'm here to help."

​Here are a few of the areas William frequently coaches or consults on.

The Right Writing Career Path for You

If you have questions about starting a freelance writing business, or if you think writing a book is the right path for you, William will help you understand the pros and cons of each. He'll discuss the commercial potential of your work and help determine which path seems more feasible for your particular situation.

He'll also help you identify and evaluate your goals and strengths as a writer and author. By the end of the coaching or consultation, you'll be left with specific next steps and the right expectations to have for your future writing career.
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Please note: We do not provide referrals to specific literary agents or publishers, but we can advise you on the research process. If you'd like to hire someone to help you conduct agent or publisher research, here's a service we trust.

Respected Self-Publishing Services and the Publishing Process

If it turns out that publishing a book is the correct path for you, and you and William conclude that self-publishing is the way to go, William will help you understand which services are best for you to use. He'll outline the steps you'll need to take to produce professional-looking books, as well as share resources of trusted freelancers and vendors to help you edit, design, and format your work.

In your call you can also go over any marketing or promotion strategies that self-published authors use, and whether you're well-positioned to successfully sell your work.

Starting a Freelance Writing and Content Marketing Business

If you and William determine that starting a freelance writing business is the correct path for you, but you have no idea where to start, William can guide you through the four easy phases of planning, launching, managing, and growing a thriving business. 

William has assisted small business owners and entrepreneurs on planning and developing their businesses as well as scaling out their profit margins through digital initiatives, and he can do the same for you by guiding you through each one of the four phases. 

Please note: this is something that will require regular coaching and consulting calls and mini 360-degree feedback sessions to allow for review of progress and overall effectiveness of each coaching and consulting session. If adjustments are needed, they can be made in real time to align with performance and overall goals and objectives. 

Freelance Writer or Author Websites

Your freelance writer or author website is the most important marketing tool you own and control. Is yours meeting the best practices of your particular industry? You and William can discuss how to improve your website and how to build the best possible platform for long-term audience growth and book sales.

Please note: William is not a website designer. He is a freelance writer and author just like you. More importantly, he is a marketing expert. He can give you pointers on how your marketing communication speaks to your overall audience. Wit that said, when it comes to designing your site, he can point you in the direction of trusted and respected freelance designers and other resources. 

Other Areas of Expertise

William has in-depth experience with:
  • Planning, launching, managing, and growing a business
  • Content marketing strategies for freelance writers, authors, and entrepreneurs
  • Leadership development and operations management 

William can also help with ghostwriting a book or with writing any marketing materials you may be in need of, but at a fee.  

What he can't help you with:
  • Reading, reviewing or editing a book
  • Finding you an agent or publisher
  • Submitting your work to agents/publishers or managing that process
  • Hands-on execution of a book launch—but he can discuss your strategy for one
  • In the trenches marketing and publicity work--but he can coach you along the way
  • Copyediting or proofreading manuscripts
  • Editing any type of fiction or poetry

​However, even if William can't help you personally, you can check out our resources page (coming soon) for people who can.

If you experience trouble using the booking form below, click here.
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