William Ballard & Associates, LLC
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NEW! Book marketing and social media consultation services

Promote Your Self-Published Book As If You Were Backed By A Traditional Publishing Company, But Without ALL Of the Headache

It's Never Too SOON (or Too LATE) to Start Marketing Your Book

Learn one-on-one from writing and publishing industry experts—on your schedule, and tailored to your genre and level of expertise—specific, actionable techniques and strategies to drive awareness to your book as well as your author platform.

Let's just say it: Marketing your book can be overwhelming. This service  was designed with you (the self-published author) in mind.  We take care of all the hard stuff so you don't have to. Becoming a published author should be a fun and exciting time, not an overwhelming headache trying to make sure you book gets the attention it deserves. 

We provide marketing and consulting packages that are  completely customized to your particular skill level and/or needs. For example, if you’re a social media beginner, one of our experts will work with you to create your platform from scratch, and consult you the basic principles of social media engagement.

Perhaps you are already well developed on a social media platform, but would like to see more interaction from your followers; our advanced experts will custom-craft a plan to work with you in order to help take your social media efforts to a whole new level by incorporating your book's message into your postings (without offending followers), and help you understand social media analytics, and/or prepare you for potential advertising options.

Before your scheduled session, you will complete an author questionnaire giving your consultant time to research and fine-tune marketing ideas that are specific to your book, genre, and goals. You will also receive educational handouts before the call(s) to help ensure your session(s) are as valuable and jam-packed as possible. At the end of the service, you receive handouts to help you continue developing ideas and implementing techniques and strategies.


How it Works

(1)

Choosing Your Primary Service

As you'll find below, this entire service encompasses several different concentrations.

​When you make your initial inquiry into this service, you'll receive a Welcome Kit within 24 to 48 hours via email, where you will then respond back by letting us know what your primary concentration is. 

(3)

Consultation Session

This is where the value we offer really takes place. As you engage in your 60-minute phone call(s) with your dedicated consultant and book marketing expert, we make 100 percent sure that you are completely ready to launch your marketing campaigns effortlessly. 

(Note: Consultation sessions can also be done via email if that is your preferred method of doing so.) 

(2)

Tell Us About Yourself

This is where we get to know each other a little better. Once we have a better idea of what your primary concentration is...

We will then send over our marketing and consulting
 questionnaire, which is designed to help us get to the heart of the matter of what you are really trying to accomplish with your marketing efforts. 

(4)

Ready to Rock-and-Roll

Even after your marketing consultation is complete, we don't leave you hanging.

We provide you with educational materials to help guide you along the way. We are talking about step-by-step assistance. Plus, we will also throw in access to future consultation sessions at discounted rates. 


Below is Just a Glimpse Into What Each Concentration Consist Of


Book Marketing Consultation

Concentrations ​

Leveraging Your Amazon Retail Listing

Amazon has the largest book reading audience in the world and is the second largest search engine. Bottom line: If no one can find you on Amazon, no one is buying your book. We’ll help you get your book noticed on Amazon by:
  • Improving your Author Central page
  • Optimizing for keyword tags
  • Setting you up with Amazon’s “Search Inside the Book” features

Maximizing Your Author Platform for Optimal Success

Is your book ready for a website? We’ll help you find the answers you need before you begin, including:
  • What type of website do you need?
  • Should you hire a pro or do it yourself?
  • What kind of content should be included?
  • Do you need a blog or newsletter?
  • Should you sell books from a website and could you monetize your author website for additional income on top of royalty sells?

Book Review Outreach 

Readers are more likely to read a book when it’s been reviewed from a trusted source. We’ll explain how to benefit from paid book reviews and show you how to connect with blogs and other sites for complimentary reviews.

Networking and Relationship Building With Book Stores and Local Media

Connecting with your local bookstores is a great way to introduce and promote yourself to readers in your community. We will help you learn about:
  • The types of bookstores in your area and which ones are bested suited for your style of book or genre
  • How to get past the gatekeeper and connect with the right person/people, and how to nurture those relationships
  • How to prepare and plan for local events such as book signings and book tours
  • How to get attention from the local media (press releases, etc.) 

Launching a Book Club and Building Relationships With Libraries

Want to become an authority in your community? We’ll show you how to lead the way with your own book club. You’ll learn:
  • How to make the initial outreach
  • Types of events to propose
  • Techniques for connecting with local libraries
  • Other online resources for book club outreach

Social Media Marketing Consultation

Services for Self-Published Authors

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Twitter

Learn how to leverage Twitter, one of the world’s most interactive social media outlets, for optimal results with two one-on-one training sessions with one of our book marketing Twitter experts.

Facebook 

We’ll teach you how to market your book, gain followers, and expand your overall author presence and authority on Facebook, the world’s largest social network. You’ll get two one-on-one training sessions with a Facebook book marketing expert.

LinkedIn

Nonfiction Business Writers: Market your book to industry professionals, business leaders and advice seekers. We'll teach how to expand your author platform on LinkedIn -- the social network made for professionals -- and help you market yourself like the true authority you are. You will get two one-on-one training sessions with a LinkedIn book marketing expert.

GoodReads

We'll teach how to leverage your author presence and authority on GoodReads, the world’s largest site for readers and book recommendations, with two one-on-one training sessions with a GoodReads book marketing expert.

Interested in Working With Us? 


​For pricing packages, more details, and to find out if this service is a good fit for you, simply fill out the form to your immediate right in order to be contacted by a member of our team and staff. 

If you qualify and agree to diligently dedicate yourself to the process we have in store for you, we’ll look forward to working with you very soon. 
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    Now Accepting Applications

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WILLIAM BALLARD & ASSOCIATES, LLC
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For more information, reach out to us at: 
​info@williamballard.org
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Risk Free & Satisfaction Guarantee

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​If you are not completely satisfied, simply return the product, along with proof of purchase, within 14 days and you will receive a full refund (less shipping and handling).
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Note: Excludes, MP3s and all other downloadable products.

Privacy & Security 

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All your information is safe and secure. The entire transaction will take place on a secure server using SSL technology.

In order to be compliment with the new GDPR  requirements, you can review our updated Privacy Policy  HERE.

Having Trouble Placing Your Order?

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Please email us at support@williamballard.org 
We'll be happy to assist you.
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Copyright © William Ballard & Associates, LLC  (2019 - 2022) • All Rights Reserved
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