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Book Review: Go Pro - 7 Steps to Becoming a Network Marketing Professional
By William Ballard
Today I want to do something a little different with this book review.
I don't typically do this, but I thought it would be appropriate to have Eric Worre, the author of Go Pro (AFF), introduce his book to you.
You see, Eric has been a top earner in network marketing for many years, he has spoken at conferences around the world. He has made network marketing his passion in life. He is also the founder of NetworkMaketingPro.com where he shares vast amounts of wisdom and training for anyone that is in search of becoming a well paid network marketing professional absolutely FREE.
What does network marketing have to do with writing, freelance writing, copywriting, and blogging?
I am glad you asked. Once you watch this short introductory video I will continue the review below.
Paperback Book Price: $10.45 (AFF) #1 Bestseller in the Multilevel Marketing category on Amazon.
Who Is This Book For?
Yes, this book is written primarily with network marketers in mind, but the principles and concepts can just about apply to any profession, especially writers.
How can I make such a bold statement? Well, because it is fact. The skill of networking is beneficial in any occupation. If you are a stay at home mom, police officer, fireman, entrepreneur, blogger, or author, this book really can benefit you greatly.
What It Will Help You Do?
Are you seeking practical wisdom into how to become a more effective networker? Perhaps, you are a copywriter who is offering your writing services to network marketing professionals, wouldn't it be nice to get some first hand knowledge about the business that you are servicing? Are you trying to land that lucrative client for your writing services, but don't know where to even begin making connections?
In this definitive guidebook, network marketers learn to: find prospects, invite them to their product or opportunity, present their product effectively, follow up with their prospects productively, help them become customers or distributors, help them get started right, grow their teams by promoting events, and much much more.
It will help you as a copywriter that is offering your services to network marketing professionals to be more competent in your ability to provide the best value to your clients.
If you are looking to become a master networker, I highly recommend the chapter one. Eric provides four practical steps to becoming a master networker.
This book is an accumulation of several years of wisdom from within the field of network marketing. This is no theory and fantasy concepts, but tried and true principles that have remained for centuries. Eric knows what he is talking about when it comes to network marketing and most specifically, networking in general.
He shares some personal stories and accounts that have taken place in his network marketing career, including his humble beginnings. And yes, they were very humble.
He shares effective methods has to how to invite new prospects to even take a look at a network marketing opportunity and he also covers the skills necessary to present your product or service (and opportunity) to new prospects in such a way that will inspire and motivate them to want to take action.
But even that is not the best part...
The Best Part
To me, the best part was the discovery of how to effectively and productively, craft up your list of contacts. I wont say too much here about that, but I will say this: What I learned about building a list from this book has really changed the life of my business and all the other areas of my personal life.
I also like the way Eric mentions the need to emotionally disconnect yourself from the inviting and presenting stages of network marketing. You see, prior to starting my writing business, my entrepreneurial spirit was being developed in network marketing and I can testify about just how depressing and discouraging it could be when I would received a "no" from someone.
I truly believed in my network marketing company and believed in the service that they were providing. I want to help as many people as I could and when I would receive a "no" it will hurt me. But after reading Go Pro (AFF), I can honestly say that I do not deal with this issue anymore. No longer do I get hurt when I receive a "no". Instead, I get happy knowing that I am that much closer to finding someone that really wants to change for the better.
What Would Make It Even Better?
Now, I will say this: even though Eric does hit on several of the main areas that network marketers struggle with, I think he could have mentioned more about not confusing the invitation stage with the presentation stage, and likewise, not confusing the presentation stage with the validation stage.
Sometimes each one of these stages or phases of the network marketing process can take time, and sometimes you can move from one to the other quite rapidly. However, it is vitally important that a newbie network marketer understand not to confuse each of these phases because if you are trying validate when you are in the invitation stage you are just setting yourself up for failure. And that goes with trying to present when you should validating the close.
Therefore, I think that Eric could have written a chapter just on that topic or subject alone, or at least have mentioned somewhere in the book.
How It Changed My Life
As I have already stated, this book has really changed my life in many different ways, but in short, the discovery I found about building and growing a lucrative and richly contact list was way worth the $10 bucks I spent on this book.
And let me just say this: it is not what you think, you really have to get the book and read the chapter to fully understand what Eric is trying to present to you with this concept. This very chapter (chapter one) was the key chapter that really shifted my paradigm about how I have seen things in the past about connecting and networking.
If you are in the sales industry and find yourself struggling to meet your quotas, then I believe this chapter will be key to your success from here on out.
Consider the skill of finding prospects: Step Two - "Have you heard the concept that we are only six contacts away from any person in the world? Six degrees of separation? I'm not sure if that's a myth or if it's true, but I believe in the concept." - Eric Worre
Go Pro - 7 Steps to Becoming a Network Marketing Professinal (AFF) is a book that was written just for you. Eric really wants to help you succeed and by applying these principles and concepts that he shares in this book, I believe, it is his way of doing just that, no matter what profession you are in.
I highly recommend, if you have not already done so, to get your hands on a copy of this book and let it change your life just as it has changed mine. And I encourage you to really pay close attention to the chapter one about building your list, what you discover there I hope you can consider my gift to you.
Now Over to You...
Have you read Go Pro (AFF) If so, share how it has changed your life in the comments below. And don't forget to share this review with your friends and everyone you think would benefit from it.
P.S. If you are looking to get your book reviewed have a look at my book review writing service and get your book in front of hundreds (and even thousands) of potential readers that can't wait to buy your book.
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About William Ballard
Freelance Writer, Copywriter (Direct Response Mail Marketing), Blogger, Inbound Marketing Specialist, and Author of, The True Writer's Life, William Ballard, helps small businesses and entrepreneurs, like you, broadcast their message across the Internet (and offline) and be seen as experts in their field. He has recently been dubbed the Expert Marketer of Writing.
Looking to get your book reviewed by a writer who can get your book's message in front of hundreds (and even thousands) of eager readers? Check out my book review writing service.