Freelance Writing Tips for Writing Top Quality Web Content

10/7/2014

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Freelance Writing Tips for Writing Top Quality Web Content

Written by Freelance Writer and Author, William Ballard

Before you started freelance writing, you may have heard that freelance writing is a job that anyone can do. Perhaps you even thought that yourself. After all, you learned how to write many years ago in school, and you can certainly write a few sentences that makes sense. Why not get paid for your efforts?

Writing web content is one of the biggest opportunities in the freelance writing industry. There is a considerable demand for fresh, relevant web content on websites across the internet. Search engines are savvy, and they will provide a website with higher search engine rankings if its content is fresh and recently posted. Of course, websites also need product details, blog posts and more.

With this in mind, you may have already tried to get your feet wet writing web content, but now you are realizing there is more to writing web content than meets the eye. Let’s talk about a few of these things:

Search Engine Optimization (SEO)

Search engines will post a website that has relevant key words and phrases placed strategically throughout the article. However, because search engines are smart, they also are aware that some website owners will “stuff” their websites with keywords artificially in order to get a boost in rankings.

When a search engine determines you are trying to play this SEO manipulation game, the website will actually get dinged in ratings. As a web content writer, it is important that you learn more about search engine optimization. Every client who you may work with ultimately may have different requirements for SEO. Some, however, may simply provide you with keywords and phrases, and they may want you to figure out placement that will give them the best rankings. Your knowledge in this area is critical if you want to find success as a web content writer.

Are You Selling, or Are You Informing?

Of course, writing web content is not only about writing SEO-rich articles, product descriptions and blog posts. While some freelance web writing assignments are designed purely to draw rankings, the fact is that most will have a dual purpose. An article will need to be written with SEO in mind, but it also may need to pre-sell, sell, inform or perform a variety of functions. With this in mind, a talented web content writer will need to place keywords or phrases strategically into a piece in a manner that is natural. These are pieces that are usually intended to be read by real people and to serve a valuable purpose for the website.

Know Your Target Audience Inside and Out

Before you begin writing any piece of web content, it is important that you understand who the target audience is.If you intend to sell, inform or do something else for an intended audience, you need to know who that audience is.

Consider what information they would like to know and what their emotional triggers are and more. The more unique and customized your piece is, the better in quality it will be for your client and for the readers of the client.

It may sound easy to jot out a few short paragraphs of web content, but the fact is that successful web content writers are highly talented individuals. In the past, most web content pieces were only a few hundred words in length at best, and Google honored those short pieces. However, search engines now are by passing short articles that are only 300 or so words in length. Therefore, freelance writers need to know how to be able to dish out at least a thousand words of copy that are packed with quality information and SEO-rich.

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This post, Freelance Writing Tips for Writing Top Quality Web Content, appeared first on Bubblews.com by William Ballard (Professional Writer)

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About the Author
William Ballard is the proud author of, "The True Writer's Life: Discovering the Author and Finisher of Our Faith".

He has been writing professionally for over 10+ years and has much experience within the industry, both in publishing and in freelance writing. He has successfully self-published over 10 books and eBooks. Visit his Amazon Author Page to see list of his most recent projects.

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