How to Master The Headline - Podcast Interview With Kim Phelan of GKIC

As a copywriter (or freelance writer), do you struggle with writing the perfect headline?

By William Ballard 

Look, it doesn't matter if you compose the most inspiring or informative article, that everyone just loves reading, if they can't get passed the poorly crafted headline. They will never able to experienced your great peace of literary writing if your headline scares them away. So, with that said, how do you craft up that perfect headline that demands attention and immediate response?
 
This week, I want to provide my loyal readers and followers a very special gift. In July I did a special exclusive interview with Kim Phelan of GKIC entitled:  How to Master The Headline. ​

 
Inside, William introduces a very powerful metaphor for looking at each component or element of a marketing piece as employees.

Here’s just a few of the questions that are asked and answered: 

• What are the job requirements of a headline? 
• What are the job requirements of a subhead? 
• When should you "fire" your headline? 

The answers given will surprise you!

I also shared some headline examples from some of the top digital marketers on the Internet today. This is an interview you want to miss! 

And if that is not enough, this particular interview was a special two part interview that also included legendary copywriter, Peter Fogel.  Inside, Peter shares some familiar headline templates and/or formulas that are familiar because they really work. Why re-invent the wheel? Such headline templates as: 

• Who Else...
• How [Blank] Made Me a [Blank]
• Are You [?] 
• How-To...
• Secrets of...
• WARNING [Blank]
• And So Much More! 

And if that is not enough...

Peter also shares these following powerful tips: 

• 30 Power Words That Will Supercharge Your Headline
• The 4 "U"s That Are Vitally Important to Have in Your Headline
• The Definition of WIIFM

This is diffidently an interview you want to listen to! 

Don't forget to share your thoughts in the comments below

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(Copyright 2016 William Ballard Enterprise, LLC. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.) ​

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About William Ballard 
Freelance Writer, Direct Response Copywriter, Content Marketer, and Author of the True Writer's Life, William Ballard, helps small businesses and entrepreneurs, like you, broadcast their message across the Internet (and offline) and be seen as experts in their field. He has recently been dubbed the Most Coveted Direct Response Copywriter and Marketer for Self-Publishing Authors. 

​William, a writer and content creator since 2007, enjoys sharing with others his experience on how to become a successful writer, blogger, and author. View more about William Ballard → 

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