“As a content marketer, the more you focus on engagement, the better” — William Ballard
It is a passion of mine to help new aspiring writers and content marketers get the attention their work deserves. One of the things I hear most often is, “ All of my content ideas suck!”
The truth is, their ideas are not really as bad as they think they are, they just need some fine-tuning. In fact, what I’ve found over the years is that most new content writers and marketers tend to have this belief that seasoned writers are just able to put fingers to keys, or pencil to paper, and somehow masterpieces just begin to flow.
"Client success stories (case studies) prove you’re great at what you do in a very organic way." - Kristen West
By Kristen West
So, you’re pursuing a career as a personal trainer! Whether you’re a seasoned veteran or a newbie looking to land your first clients, you’ve clearly got a passion for helping people be healthier and happier.
Here’s a tried-and-true method for showing customers you’re the fitness pro they need: customer success story marketing.
By Ant Musker
The sales cycle is the process that a firm undertakes while selling its products or services to their prospects. It encompasses all the activities associated with developing a sale – from generating opportunities to eventually (hopefully) closing the deal. Every company will have different steps and alternative activities in their sales cycle, depending on their own working culture and principles.
However, identifying the key steps and stages improves sales efficiency, speeds up the process of on-boarding new sales hires and helps salespeople sell more.
Sales patterns don’t always appear clearly in terms of ‘certain stages’ of a sale as being different events, but, in actuality, they are. And they’re all necessary to advance the sales process. The idea is to create a process that operates in a consistent and familiar manner. In other words, it is repeatable and/or systematized in order to create an environment for growth and acceleration.