Here at William Ballard Enterprise we've identified 4 key phases (or stages) of business growth and development -- from just starting out to moving into more of a scale model focus. As you grow from one phase or stage to the next the focus shifts, and we are here to help you navigate through each new challenge every step of the way.
The 4 Phases of Business Growth
Phase 1: Business Planning

What we have found is that most people that want to become entrepreneurs or start their own business have great ideas, but lack the know-how to bring their idea to market.
With that said, we don't believe in a one-size-fits-all approach to coaching and consulting. That's why we spend so much time getting to know you and your business and how you like to operate.
We like to dig in and develop a 5-year plan; and it starts by conducting market research and a competitive analysis. Once we know there is a market for your business idea then we start to establish a vision and mission for your new business, and write our your goals and objectives.
From there, we really get down to business and start writing out your business and marketing plan. Lastly, we'll calculate your start-up cost and go over your financials.
With that said, we don't believe in a one-size-fits-all approach to coaching and consulting. That's why we spend so much time getting to know you and your business and how you like to operate.
We like to dig in and develop a 5-year plan; and it starts by conducting market research and a competitive analysis. Once we know there is a market for your business idea then we start to establish a vision and mission for your new business, and write our your goals and objectives.
From there, we really get down to business and start writing out your business and marketing plan. Lastly, we'll calculate your start-up cost and go over your financials.
Phase 2: Launching Your Business

It's been said that a "failure to plan is a plan to fail," but even worse than not planning at all is to plan and never act or execute on that plan.
In this phase it is all about implementation. This is where we determine your business location (and how you will do business online), as well as decide on a business structure and name. We will also go over registering your business for any State and Federal tax ID numbers, and we will apply for any licenses and permits you may need in your area.
We'll go over opening a business checking account, and getting business insurance if needed. Lastly, this is where we will start the process of writing out your marketing copy, which will be used across all of your marketing material. And we will also go over re-purposing your marketing content for multiple marketing mediums.
In this phase it is all about implementation. This is where we determine your business location (and how you will do business online), as well as decide on a business structure and name. We will also go over registering your business for any State and Federal tax ID numbers, and we will apply for any licenses and permits you may need in your area.
We'll go over opening a business checking account, and getting business insurance if needed. Lastly, this is where we will start the process of writing out your marketing copy, which will be used across all of your marketing material. And we will also go over re-purposing your marketing content for multiple marketing mediums.
Phase 3: Managing Your Daily Business Operations

Our Founder (William Ballard) has spent many years in the work of the ministry, and many of our coaches and consultants have also worked in some capacity within the ministry.
With that said, we are strong believers that we are to be good stewards of the work that has been entrusted unto us. This is the phase where we go over how to manage the day-to-day operations of your newly established business.
We will go over managing your finances and hiring, training, and managing employees, independent contractors (freelancers), and even volunteers. We will also go over how to stay legally compliant.
We will identify assets and liabilities. And we'll go over how to prepare for emergencies (such as another COVID-19 or something similar) -- as well as for growth (more about that in phase four).
Lastly, we will also go over managing specific departments and teams, and managing marketing and sales training for team members and volunteers.
With that said, we are strong believers that we are to be good stewards of the work that has been entrusted unto us. This is the phase where we go over how to manage the day-to-day operations of your newly established business.
We will go over managing your finances and hiring, training, and managing employees, independent contractors (freelancers), and even volunteers. We will also go over how to stay legally compliant.
We will identify assets and liabilities. And we'll go over how to prepare for emergencies (such as another COVID-19 or something similar) -- as well as for growth (more about that in phase four).
Lastly, we will also go over managing specific departments and teams, and managing marketing and sales training for team members and volunteers.
Phase 4: Preparing For Growth & Expansion

There is a time or season for sowing -- and then there is a time or season for reaping. When it is harvest time it is time for growth and expansion.
However, preparing for growth is no easy feat. This is the phase where we will cover all your bases and get you headed in the right direction.
We'll go over researching and analyzing new markets to expand in to. We'll even look into becoming a federal contractor.
We will then go over expanding our marketing outreach initiatives and plan for growth and executing on new opportunities. Lastly, we will re-evaluate our marketing cost and review overall financials.
However, preparing for growth is no easy feat. This is the phase where we will cover all your bases and get you headed in the right direction.
We'll go over researching and analyzing new markets to expand in to. We'll even look into becoming a federal contractor.
We will then go over expanding our marketing outreach initiatives and plan for growth and executing on new opportunities. Lastly, we will re-evaluate our marketing cost and review overall financials.
What Are You Waiting For?
Before we can help you grow your business, we need to understand it. Set up a one hour strategy session (at a discounted price) to learn more about joining our community.
"If you're not passionate enough from the start you'll never stick it out."
- Steve Jobs
Our Coaching & Consulting Process
Regardless of where you fall in your journey to business growth, we design your coaching and consulting package to ensure you're focused on the right initiatives at the right time in order to see the biggest impact in your business. Here are some of the ways we can split up your time so you feel the most impact.
Business PlanningGet a custom made roadmap for your business. Spend time with your coach to get everything out of your head and on paper. Your coach will then help you sort it all out and help you set priorities so you know what you should be working on to reach the vision you've laid out for your business.
Develop Your SkillsYour business growth has a lot do with your personal and professional development. With that said, we have a vault packed with pages of resources and tools to help you, and your team, learn skills that will help you grow your business. Your coach will help you identify where you might have a gap and will help you develop those essential business skills when you need them.
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Accountability PartnerWith regular check-ins with your coach you can be sure you will have the ability and drive to hit you most pressing targets .You can set up recurring meetings with your coach to review your progress and ensure you have what you need to achieve your goals and objectives.
Your Coach as a ResourceSometimes you don't have the time to build out something you discussed in one of your coaching and consulting meetings. You and your coach can discuss areas in which your coach can build out the tools, systems or a specific deliverables before your next meeting, giving you a chance to implement them into your business faster.
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Create SOPsCreate Standard Operating Procedures (SOPs) that are designed for your specific business. When you are working on a task or project that is outside of your skill set your coach can speed up the process by helping to implement systems into your business that can make it run like a well oiled machine.
Share Your IdeasWhen running a business, you might not have another person to bounce ideas off of, or share the emotional ups-and-downs you might be facing throughout your entrepreneurial journey. Use your coach as a partner to share your ideas with and gain that outside perspective needed to help you make decisions. View it as business therapy. We are in this with you.
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We Are Small Business Owners & Entrepreneurs Just Like You
All of our business coaches and marketing consultants have run their own businesses — and some have MBAs or Doctorates in their fields. They understand where you're coming from and can relate to both the struggles and wins that accompany being a small business owner and entrepreneur.
Because they've been in your shoes—and work with owners like you in multiple industries— they've likely seen what you are going through before. Our business coaches and marketing consultants bring thousands of hours of coaching and mentoring and past experience that can shortcut your time to results.
Our training programs puts our business coaches and consultants through hundreds of hours of training to ensure you get the value you deserve. On top of that, each week we have all our coaches and consultants split into mastermind groups to tackle challenging client problems - so if they can't solve something in a session with you, they'll have the resources to figure it out for the next meeting.
Because they've been in your shoes—and work with owners like you in multiple industries— they've likely seen what you are going through before. Our business coaches and marketing consultants bring thousands of hours of coaching and mentoring and past experience that can shortcut your time to results.
Our training programs puts our business coaches and consultants through hundreds of hours of training to ensure you get the value you deserve. On top of that, each week we have all our coaches and consultants split into mastermind groups to tackle challenging client problems - so if they can't solve something in a session with you, they'll have the resources to figure it out for the next meeting.
Still Not Convinced?
It's important that you have the tools to grow and develop as an small business owner and entrepreneur, both in and outside of your scheduled sessions. That’s why we offer all of our clients unlimited access to local workshops, toolkits, and online training courses that compliment skill development while providing an opportunity to meet and create lasting connections with a community of small business owners and entrepreneurs just like you working through similar challenges.
Set up a one hour strategy session (at a discounted price) to learn more about joining our community.
Set up a one hour strategy session (at a discounted price) to learn more about joining our community.
"Impossible is not a fact. It's an opinion.”
- Muhammad Ali
Still have questions?
How much does it cost to work with a coach or consultant from william ballard enterprise?
We work with entrepreneurs and small business owners of all sizes. For this reason, we have done our best to provide custom coaching and consulting programs of all sizes. We believe there must be an ROI on all services provided and work hard to give that value every day. Our average client spends $1,600 a month with us for 1-on-1 coaching and consulting.
Is there a MINIMUM COMMITMENT?
It depends on the coaching package we put together, but most often there is a 6-month minimum for our 1-on-1 coaching and consulting. The reason we require a 6-month commitment is that we are focused on providing sustainable growth. Based on the amount of time spent with your coach each month to move the business at the right speed, it can often take a few months before you start seeing results.
With that said, our goal is to become your business partner and pay for ourselves 10x over. Some of our earliest clients have been with us for over 4 years and still continue to regularly meet with their coach.
With that said, our goal is to become your business partner and pay for ourselves 10x over. Some of our earliest clients have been with us for over 4 years and still continue to regularly meet with their coach.
How is my coach or consultant chosen for me?
We carefully select a coach and consultant for you based on the needs of your business, as well as your own personal learning style. Through our discovery process, we’ll administer an assessment to help us understand your personality and learning style. We will then take a look at the opportunities in the business and select a coach or consultant who is best suited for you.