William Ballard & Associates, LLC
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Looking to Re-Envision Your Marketing Strategy?

​... Or Just Want Help Launching a New Product? 


Estimated Schedule of Direct-Response ​Copywriting & Marketing Fees

  • Print Ad, Full Page
  • Special Report (Lead Magnet, White Paper)
  • Sales Letter (2 to 8 pages)
  • Direct-Mail Package, Lead Generation
  • Brochure
  • Case Study
  • Copy Critique
  • $2,500 - $3,500+ 
  • $1,250 - $2,450+ 
  • $2,000 - $8,500+ 
  • $4,500 - $6,500+ 
  • $250 - $550+ 
  • $1,500 - $2,500+
  • $750 - $1,500+
Note: All estimated fees shown below also include a royalty percentage from every sale generated.  

It All Starts With An Initial Discovery Call

Believe it or not, most small business owners and entrepreneurs will continue to blame the pandemic and what it did to our economy. They'll blame their local market, or even their customers and clients for their struggles. But there's no need to blame the "new normal," you can actually take advantage of this new opportunity. 

You see, we know you are different. For the courageous and ambitious entrepreneur and intelligent small business owner, that actually takes the first step to attract a flood of new customers and/or clients into their business, even during an economic shift, you can actually start seeing dramatic results immediately.
Sign Up For Your Initial Discovery Call Today!

Estimated Direct-Response Copywriting & Marketing
​Program Fee Schedule


Direct-Response Marketing Program #1: Lead-Generation Campaign                                         $1,500 - $2,000
Direct-response style marketing of a 1-2-page lead-generation letter, optional teaser copy, reply element, and “lead magnet” or information premium, such as special report or white paper.

Direct-Response Marketing Program #2: Feature Article Placement                                             $2,000 - $3,000
Writing of a feature article (including query letter you can use to persuade editors to publish the article). Placement not guaranteed, but article content can be used as a self-published lead magnet or special report, and/or offered as a premium bonus to include in a symbiotic product or service offering. 

Direct-Response Marketing Program #3: On-Call Copwriting & Consultation                       $5,000/month
10 hours of my time for direct-response style marketing consulting, or whatever else you may require. Payable in advance on a month-by-month basis – no long-term contract required. 6/month minimum.

NOTE: The fee schedules mentioned above are estimations, and the list you see is by no means the extent of the direct-response marketing services we have to offer. The above is just to give you an idea of what an estimated fee schedule would look like for a series of services that you may request.

Moreover, what will be quoted to you could be more (or less) than what you see here.  After a detailed complementary discovery consultation call, we will determine which direct-response marketing services you are in need of, and then we will send over your quoted fee schedule -- which will be valid for 90 days from date of receipt.
WILLIAM BALLARD & ASSOCIATES, LLC
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For more information, reach out to us at: 
​info@williamballard.org
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​If you are not completely satisfied, simply return the product, along with proof of purchase, within 14 days and you will receive a full refund (less shipping and handling).
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All your information is safe and secure. The entire transaction will take place on a secure server using SSL technology.

In order to be compliment with the new GDPR  requirements, you can review our updated Privacy Policy  HERE.

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Please email us at support@williamballard.org 
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