How to Master The Headline - MP3

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Copy Confidential Exclusive Interview W/ Peter Fogel & William Ballard -- Hosted By Kim Phelan


​William shares a very powerful idea on how to look at the components or elements of a marketing piece as employees.


  • William answers questions such as What are the job requirements of a headline? 
  • What are the job requirements of a subhead? 
  • When should you fire your headline? 


The answers given will surprise you. 


William also shares some headline examples from some of the top digital marketers on the Internet today. This is an interview you won't want to miss! 


  • Peter Fogel shares some familiar headline templates and/or formulas that are familiar because they really work. Why re-invent the wheel? Such headline templates as: Who Else...
  • How [Blank] Made Me a [Blank]
  • Are You [?] 
  • How-To...
  • Secrets of...
  • WARNING [Blank]
  • And So Much More! 


And if that is not enough...


  • Peter also shares these following powerful tips: 30 Power Words That Will Supercharge Your Headline
  • The 4 "U"s That Are Vitally Important to Have in Your Headline
  • The Definition of WIIFM


This is diffidently an interview that you have got to hear!