Let's Get Social
By Chris Foerster
According to a study by Harvard Business Review, email is an important part of many people’s professional lives. The study found that the average person spends up to 50 percent of their work time using their email. The study also found that the average worker receives 11,680 emails per year, with an average of 32 per day. In addition, the study concluded that people use email for more than just sending messages. In fact, 76 percent use it to exchange documents and 50 percent to archive important messages.
Some people claim that, “email is dead,” because no one really uses it anymore. Instead, people are opting to exchange information through social media networks. However, this is simply not true. For one thing, every social network asks for an email address before the user can create an account. For many people, checking their email is the first thing they do each morning.
Email is still the most popular way for people to communicate online. According to a report by Radicati, there are over 3.9 billion accounts in the world, with three-quarters of accounts belonging to consumers. That number is projected to reach 4.9 billion email accounts in 2017. This means that email is the biggest marketing channel in the world. These stats show that email outnumbers all the users on Twitter, Facebook, LinkedIn, and every other social media channel combined, making it the world’s largest "social network."
If you are a writer who wants to sell books, you need to take advantage of this important communication tool by utilizing an email list. An email list is the easiest and best way to inform your readers of new releases and other important news. Why? Here are a few reasons:
If you have not tapped into the power of email marketing, you are missing an incredibly easy and productive way to engage with the people who want to hear from you.
Many writers have found that emails, especially email newsletters, reach more readers than posting on a blog or social media page. Readers can reply and have a personal conversation with you, making it far more personal and engaging than other forms of communication.
How to Build and Grow an Email List
So, how do you get started?
1) Use an Email Marketing Service (A.K.A - Contact Management System) – Think beyond Gmail or Outlook. You need a way to send one message to many different people all at once. Consider a service like ConvertKit or MailChimp to start out.
2) Add a Signup Form to Your Website – Make it obvious, but still work within your website and blog's theme. Consider a sign up form like the one you see below. Or check out the form on Fremont College's website. It is placed in the middle of the page and is immediately noticeable, but also transitions nicely with the current design.
Stay in Touch
3) Offer a Giveaway – Whether it is an ebook or free article series, give those who sign up something they will find valuable and relevant. You can also use it to reward subscribes who stick with you.
4) Update Weekly – You do not want to bombard your readers with daily updates, but you also do not want to only send an annual update. Once a week is a good frequency.
Now Over To You...
Now it is your turn to take the spot light!
Have any questions you would like to ask, or any thoughts you would like to share? Please ask away, or share any insights you may have about implementing an email marketing strategy in your business in the comments below.
And don't forget to share this article with your friends on Facebook, Twitter, and LinkedIn!
Let's Get Social
Chris Foerster is a digital marketer at Fremont College, technology junkie, and writer. In his spare time he enjoys playing guitar or gawking over classic cars.