By William Ballard Welcome, fellow marketer (or soon-to-be content wizard)! Have you ever wondered why some brands seem to have the magic touch—turning a casual browser into a loyal fan, and then into a paying customer? Well, lean in, because today, we’re uncovering the not-so-secret recipe for digital marketing success: the Digital Marketing Framework built on the Four R’s—Research, Relevance, Relationship, and Results. In the next few minutes, you’ll discover how to spend 80% of your time where it matters most, why your content should act like a superhero solving real problems, how to build trust like a best friend, and why chasing “likes” is overrated compared to real engagement. So, refill your coffee, adjust your wizard hat, and let’s dive into digital marketing mastery! The Foundation: |