Be Social and Share...
This is Part 3 of a 3-part series on dominating your freelance writing business and market:
By William Ballard
I am extremely excited to be sharing today’s article with you. We have covered a lot in this short series, but to be honest with you, we are just getting started.
In the second article, we talked about how to dominate your writing market, and I shared with you some sports analogies to try to put this concept of domination into perspective. I introduced my formula for market domination, which is increased amount of social pressure + aggressive social media. Finally, I shared some tips on How to Unlock the Door to Your Ideal Client, if you haven’t read that article yet, I highly recommend you do so before reading ahead.
In today’s article, we are going to take the concept of domination one-step further.
This concept of aggressive social media was something that was inspired by a seminar that I heard by Grant Cardone (Sales Expert). He was the first one I heard speak on market domination rather than “friendly competition”, which is mainly taught in Business Programs and courses in college.
You see, I don’t think Wal-Mart, Apple, or even Amazon are interested in “friendly competition”. No, I think that they are more inclined to pursue market domination than anything else. Why should we be any different as freelance writers and copywriters?
The first thing that you need to understand in order to master aggressive social media is how to get attention, so let’s start there…
How to Get Attention to Your Freelance Writing Business
First and foremost, we need to understand that the idea of attention is simply doing whatever it takes to get eyeballs on your message, your business, or your product or service.
One way to put this concept into perspective is by considering the behavior of children. I am sure you would agree that they are masters of getting attention. If they want something, what do they do? They cry or throw fits to “get attention”.
You could be in the middle of a conversation with someone at the grocery store, your child will easily get your attention on to him or her, and off the person you’re talking, with because they have mastered the art of getting your attention.
Moreover, we as adults and parents constantly tell our kids to be quite and not to cause a scene (or not to draw attention to themselves). When we were kids our parents conditioned us the same way, and look what it has done for us. We mastered the art of hiding rather than mastering the art of getting attention. This is a matter of programming and mental conditioning, or an influx of bad business habits.
When it comes to Social Media, you need to do everything you can and whatever it takes to get attention to your business and to your message just as children will do whatever it takes to get the attention of their parents and adults.
I remember when I first started utilizing the tool of social media. I started (and still do it today) by posting content one right after another. When I did that I started getting attention (followers, likes, and so on), but what I was getting more of were critics, and that brings me to the next point.
What to Do With Critics
You see, because of our conditioning and programming, we naturally think that having critics is a bad thing. But the truth of the matter is that critics are completely necessary. There must be a paradigm shift in how we view critics.
The fact of the matter is you definitely want the attention of critics in your writing business. If you are like any dreamer and BIG thinker chances are, you have gotten several critics. Perhaps some of them have been in your own family.
What these critics do is they try to convince you that you can’t achieve the dream that you are trying to pursue. But the fact of the matter is, it is not because you can’t actually achieve the dream or aim, but because they can’t (or won’t). They don’t want you to succeed where they do not have the determination and zeal to succeed.
More often than not, when you do succeed (and you will), those critics will begin saying comments like: “I knew you could do it all along”, but you and I both know that that is all hogwash.
Here are the facts: If they don’t immediately become supporters of you and start singing your praises, they will become your haters.
How to Handle Haters
Just like with critics, I know that having haters sounds like something that you don’t want, but the fact of the matter is you most definitely do want haters talking about your writing business because they become your most powerful word-of-mouth promoters. Again, it requires a paradigm shift in how we view haters.
You see, it is impossible to have everyone like you. I am not sure if you have heard the phrase, “If you try to please everyone you will end up pleasing no one” before, but it is statement worth printing out and putting up somewhere where you can see it every day.
Don’t waste your time trying to please everyone, instead, find ways to get more and more attention. That brings me to the next point.
How to Nurture Admirers
When Grant Cardone was introducing this philosophy of getting attention he mentioned the Kardashians, especially Kim Kardashian. “What did Kim do to get attention?” he asked.
Well…you and I both know the answer to that. She went around showing off her “assets”. In other words, she went around showing off her backside.
When she did this, she immediately got critics, who turned into haters, and now a lot of those haters and critics have turned into admirers. Now, of course, Kim still has critics and haters, and those haters are still promoting her even though it is with a negative message, she is still getting new eyes on her “message” because of these word-of-mouth remarks.
When your haters turn into admirers your ability to bring more and more revenue into your business is inevitable.
But the question is, how do we transform critics and haters into admires? And how do we nurture admires to keep them happy?
In order to answer those questions we have to understand that an admirer is simply someone who respects and trust you. Think of someone you admire. What made you an admirer of that person? At some point, you began to trust and respect that person and their message.
You see, it is hard not to be attracted to success. So if there is someone that you have been following for some time, and have watched them overcome obstacles and struggles and still make it, you became a fan of theirs because you have seen them go through the hard times and it makes you feel and believe that if they can make it, so can you.
With that said, the way to nurture an admirer is by continually being successful and overcoming struggles and obstacles, as well as expressing your belief in your admires so that they can grow into their own success as well.
In other words, the more and more you trust and respect your admirers and their dreams and aspirations, the more and more they will trust and respect you. And the more and more they will share your message with the world.
How to Be Aggressive in Your Social Media Efforts
The way to utilize this concept into your social media efforts is by doubling up on your posting and engagement with your social media tribe. Moreover, make sure that you are posting content that is valuable and resourceful. When you do this, each one of the types of followers that I’ve mentioned in this article are going to be drawn to you, and notice I said “followers” and “drawn” to you. That is what you want when it comes to your social media efforts.
Your ultimate goal is to get as many clicks back to your writing business website as you possibly can, and to turn those eyeballs into customers and clients.
Be Social and Share... (And Get Aggressive About it!)
About William Ballard
Freelance Writer, Copywriter, Blogger, Inbound Marketing Specialist, and Author, William Ballard, helps small businesses and entrepreneurs, like you, broadcast their message across the Internet (and offline) and be seen as experts in their field. He has recently been dubbed the Expert Marketer of Writing.
William, a writer and content creator since 2007, enjoys sharing with others his experience on how to become a successful writer, blogger, and author. View more about William Ballard →