"Client success stories (case studies) prove you’re great at what you do in a very organic way." - Kristen West
By Kristen West
So, you’re pursuing a career as a personal trainer! Whether you’re a seasoned veteran or a newbie looking to land your first clients, you’ve clearly got a passion for helping people be healthier and happier.
Here’s a tried-and-true method for showing customers you’re the fitness pro they need: customer success story marketing.
"Whether you want to believe it or not, content is the secret weapon to all your marketing efforts." -- William Ballard
By William Ballard
Here you are… you’ve just finished slaving over a month’s worth of content for your business… now what do you do?
The fact of the matter is this: Good content not only helps to increase brand awareness, but it also proves to your customers that you have their best interest at heart.
However, the value of each content piece you create really determines what you do after you post it.
In short, content marketing is really more about consulting than it is about selling. Gone are the days when consumers would come into a store and ask a salesclerk for information about a product or service.
Instead, consumers educate themselves about a product or service by reading up on it online before ever going in-store. And the only purpose they have for walking into a store, and talking with a salesclerk, is to make the financial exchange and walk out with the product.
Therefore, the sell is being made in-store, but the consulting, the education, the information gathering is being done through content.
When you understand this truth about content marketing, how you leverage your published content is what will really make or break your marketing efforts.
Here are five ways to put your published content to work:
By William Ballard
Look, this might be a little difficult to swallow, but NO ONE picks up their phone to actually call and talk to people anymore. In fact, not only is everyone utilizing text and instant messaging features through social media apps to connect to people around the world, they are actually using them to communicate to others even on the other side of the room.
Believe it or not, there are about 2.34 billion people connected to Social Media networks, and that number just to continues to grow daily. Therefore, if social media is where your target customers and clients are spending the majority of their time, then why wouldn’t you use content creation and social media strategies to reach out to your potential prospects?
Look, I know how you feel. Like you, I've always appreciated the face-to-face interaction that I would receive when walking into one of my favorite stores. In fact, it was that personal touch that made me want to keep coming back.
However, since the overflow of millennials that have saturated the workforce -- especially retail outlet stores -- (Bear in mind, I'm not a millennial -- I'm a 80's and 90's baby) ...
The cold hard truth is...