By William Ballard
Look, this might be a little difficult to swallow, but NO ONE picks up their phone to actually call and talk to people anymore. In fact, not only is everyone utilizing text and instant messaging features through social media apps to connect to people around the world, they are actually using them to communicate to others even on the other side of the room.
Believe it or not, there are about 2.34 billion people connected to Social Media networks, and that number just to continues to grow daily. Therefore, if social media is where your target customers and clients are spending the majority of their time, then why wouldn’t you use content creation and social media strategies to reach out to your potential prospects?
Look, I know how you feel. Like you, I've always appreciated the face-to-face interaction that I would receive when walking into one of my favorite stores. In fact, it was that personal touch that made me want to keep coming back.
However, since the overflow of millennials that have saturated the workforce -- especially retail outlet stores -- (Bear in mind, I'm not a millennial -- I'm a 80's and 90's baby) ...
The cold hard truth is...
Because they were born at the end of the DOT COM and social media uprising, all they know is this type of "social interaction," and which is why they do not excel in the same social skills that you and I (and those before us) once had. And which is one of the reasons why I tend to make most of my purchases online than in-person, because I can't really stand to see what I see in-store these days.
Look, I'll admit it, content marketing and social media can’t take the place of having that in-person interaction when it comes to growing your business. But over the past few years, effective content marketing and social media strategies have become an extremely valuable way to reach out to new potential prospects, develop your sales and marketing teams, and truly build a successful business.
Look, I'll be honest with you, you could either continue to argue and complain about how socially awkward consumers are getting and totally neglect implementing a content creation and social media marketing strategy into your business plan ...
... or you can just suck-it-up and realize that these are the type of consumers you have to offer your products and services to these days, and learn how to speak to them in the only way they know how to communicate.
To that end, I have continued to witnessed several of my clients rise in the ranks of their industries (such as real estate, network marketing, personal fitness, etc.) because of the growth strategies they decided to develop by blending content creation (for educational and informational purposes) and social media (for that personal touch) while never neglecting the “old-school” concepts that you and I have always used to build our businesses.
With that said, consider changing your viewpoint about this subject, and realize that content creation and social media strategies can be a very powerful tool for your business when used appropriately.
Here are three reasons why content creation and social media are a valuable tool.