5 Digital Marketing Mistakes, Once Fixed, Can 10X Your Online Sales Conversions Within Minutes (Part 1 of 2)
By William Ballard
Most of the time, headlines like the one above do nothing but lead you down a road into fairy-tale land. Look, let’s just be real … they’re complete baloney.
In fact, just consider some of these other “too good to be true” promises:
Now, with all that said, trust me: I’m not here to take you down fairy-tale lane. I’m here to give you some tried and true, practical insights that every digital marketer and small business owner needs to know in order to truly and legitimately grow their business.
You’ve heard of the Pareto Principle — the idea that 80% of your results come from only 20% of the actual work you do?
Well, in the “guru” industry – the industry that builds its fortune off taking advantage of your disadvantage – what they do is assess your current efforts, and based off the Pareto Principle (they look at the 20% of what you’re doing), they're able to pinpoint the top few important problems or challenges that your business is facing, of which, they can address and fix quickly.
That way, the faster they can get you to perceive them as being a knowledgeable about your business and a genius in your industry, the faster they can take advantage of you.
Well, unlike those guys, my objective here is not to take advantage of your disadvantage, but rather, to improve your disadvantage so that it transforms into an advantage for you.
Therefore, if you’re just starting to use the web to market your business there are a few important things that most new entrepreneurs, small business owners, and digital marketers get wrong in the beginning.
Look through this list and if you see any one of these possible mistakes happening in the marketing of your business this week, work on cleaning them up.