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7 Powerful Ways to Drive More Traffic to Your Freelance Writer Website and Blog
Written by Freelance Writer and Author, William Ballard
So you’ve been blogging for a while, you post on a regular basis in order to grow the author reader relationship, and you’re sharing valuable content. Now what?
Once you have an established blog with consistent posts, it’s time to examine how to get maximum impact from your site. Make the most of the eyeballs that land on your blog to draw attention to your work. After all, the goal of blogging is to showcase your writing abilities and other services, right?
Here are seven easy ways to make sure each of your posts gets as much exposure as possible:
1) Don’t let readers get away that easy, if you can help it.
Have links at the end of each post for related reading. If someone is reading your latest post called “Do Freelance Writers Need a Blog?,” they obviously have some interest in the subject matter, so guide them to related content on your site to collect more page views.
At the end of each post, point out and link to past posts on similar subject matter. The goal is to have a visitor bounce from post to post, jumping around your site. The longer they stay and look around, the more they get to know you, your ideas, your thoughts and your brand.
Remember that it’s very tough to attract new readers. When one stops by, persuade them to stay as long as possible.
2) Go back and make your old posts look like your new posts.
When you’re several months in and are starting to get the hang of what works for your blog, you’re going to notice how messy and unpleasing to the eye your old posts are. When you have blogging downtime, look through past posts and improve them.
If there’s no image, add one. If there are no links at the end, include some. If you think a column could be even better with a simple sidebar, add it. There’s a good chance that your current posts have a newer, more visually pleasing format. Make sure to alter older posts to match this improved layout.
3) Since you're already reviewing your old posts, simply (recycle) them.
It’s likely that some of your earlier content is extremely valuable, but virtually no eyes saw it because your site had little traffic at the time. So feel free to recycle and reuse that content for the new eyes that are on your blog.
One option is to repost the content at the top of your blog again. Consider creating a new series out of it and call it, “Blast From the Past.” You could also tweak an older article into a guest post for another site.
(Quick note: I am now taking on clients as a freelance blogging editor. If your posts or blog ideas need a look from a professional, please consider my editing services. Thanks!)
4) Make your most popular posts as easy to come by as possible.
If it’s possible and you have some impressive articles to share, think about listing your “Best Advice” in the side bar of your blog. That way, any new visitors can easily move through your best content and quickly see you’re an expert with extremely valuable information.
5) Invite quality guest contributors.
Why do you have to be the only one writing for your blog? Other writers who don’t have a blog of their own are looking for places to share their thoughts and insights. Accept their quality posts with pleasure. It’s free content! You get to run it with hardly any work on your part, rather than composing another article of your own from scratch.
Try to find a few recurring guest contributors who can consistently provide you with quality articles to share with your audience. The more content you have on the site, whether it be written by you or someone else, the more you’ll turn up in Google search results and draw more readers and followers to your website/blog.
6) Speaking of Google, take the time to become passionate about SEO.
Go to Google right now and search for something — anything (but don't leave this post, of course).
Google will display the top 10 search results on the first page. Have you ever wondered why Google displays these 10 first rather than any of the thousands or millions of other results?
The reason is called SEO: search engine optimization. Search engines such as Google are looking for different things when they report search results back to you. SEO is a vast topic, and plenty of it can get technical if you really want to dig deep, but here are three quick tips to get more page views to your site through this search engine giant.
a) Make sure you have a clear, obvious headline rather than something generic or clichéd. If your post is all about how to build a website, simply call it “How to Build a Website.” After all, isn’t that exactly what people will search for when they need help? If you title your post with a cliché it’s no surprise that people won’t find it in a search. Consider which of these following two titles will get more hits: “Meet James the Agent,” or “Literary Agent Interview: James Johnson of Passion Literary.” Obviously the second one is a better choice because it contains more key terms people will use in their searches.
b) To really make your posts stand out and have high search ranking value, start plugging specific keywords into your headlines, subheads, and texts. If people want to attend a writing event, imagine what they will search for when using Google: “writing conference,” “writing event,” “writing retreat,” “writer’s conference,” etc. The terms are all similar yet slightly different, so try to use as many as you can in the content you write. That way, Google will see you’re using a variety of relevant terms and process your post as being something is of value. That way your site starts moving up in the results.
c) Don't forget the power of an image. While they make a post look more pleasing to the eye, they also help with SEO. For example, in a post on how to build a website, titling the images How-to-Build-a-Website.jpg and Building-a-Website-fast.jpg, adds more elements and words for Google to scan when it incorporates you into its results.
7. A bloggers superpower is in how he or she uses numbers, subheads and bullet points
Yes, you want your post to have great writing and provide extreme value. However, how you present good material matters, too. People will have a greater impulsive desire to read your writing if you make it visually pleasing and present information in bite-sized, easy-to-process chunks.
A quick, obvious tip is to use numbers. Everyone loves posts with numbers, such as “The 10 Best Freelance Writer Websites of All Time” or “44 Crazy Facts About Freelance Writers.” If your post doesn’t have numbers, break up the text using subheads and bullet points to give people different places that they can jump to around the article. If your post is just one big block of text, then a reader who becomes disinterested will have no choice but to leave your site.
Let me know in the comments: How do you help more readers see your blog posts?
Do Freelance Writers Need a Blog?
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About the Author
William Ballard is the author of, "8 Tips to Freelance Writing Success (Article Writing Series)" and "3 Steps to Blogging Success: Discovering Your Passion, Finding Your Audience, and Developing an Income Stream (Article Series)".
He has been writing professionally for over 10+ years and has much experience within the industry, both in publishing and in freelance writing. He has successfully self-published over 10 books and eBooks. Visit his Amazon Author Page to see list of his most recent projects.