The Start of The New Year is The Start of A Whole New Journey...
By William Ballard
“Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.” – Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People (AFF)
So many people start things – start a project, start a business, or even start a blog – without having a clear picture or idea of what they are trying to accomplish. To me, this just makes absolutely no sense. You see, if you start out on a journey with no destination in mind, how would you know if or when you made it?
A lot has changed since I started this blog 10+ years ago. I have grown, I’ve learned and developed more skills, and my services and expertise are now becoming more and more in high-demand.
It is because of that philosophical truth stated above, and because of the professional growth and maturity that my business has experienced, that I wanted to give you the following insights and strategic planning that I have in mind as we approach the new fiscal year.
Some of these elements or sections are what you would find in a traditional business plan (and this is a BUSINESS), but they are not meant to be as exhaustive. The gist of this article/post is all about giving you some insight into who I am, who this blog is for, and what you can expect to learn and gather from each article.
So without further delay, let’s get this journey started!
I’ll be honest with you, there has been a bit of “selfishness” in my motivations to become a freelance writer, author, and entrepreneur. That is because it fulfilled two of my most desired passions – writing and the ability to work and live on my own terms.
In short, I wanted to be able to LIVE the retired lifestyle while (or as) I’m working. There is no other income generating vehicle or profession that allows this dream to be a reality other than what I’ve found in freelance writing (i.e. copywriting, travel writing, blogging, article writing, etc.), photography (i.e. fine art, stock, commercial and editorial) -- as well as in providing digital marketing services.
But on an unselfish note, as I’ve grown professionally, and as my business has matured and developed, it also helps fulfill another passion of mine, which is being able to help others fulfill their own passions and be able live out the life of their dreams (your dreams).
Vision/Passion: My joy of being a writer and business owner is all wrapped up in my ability to be able to continue to add more and more value to others by growing and equipping readers -- just like you -- to do unbelievable and remarkable things that lead to significant and fulfilled lives.
In fact, let me ask you this: Do you have an unwavering desire to make a difference in the lives of others, but just unsure where to start?
Well… that’s a snapshot of where I was when I first launched this blog and business 10+ years ago. Over the years I’ve learned that leadership and growing a successful business all starts with investing in myself and developing my ability to connect with others (you).
It hasn’t been an easy journey… In fact, the road has been full of debris in many areas from time to time, and I’ve worn many hats since then. But my passion hasn’t changed. If possible, it has become even more and more intense. I’ve remained a student of personal growth and spiritual development. Why? Because I believe it has the power to change us individually, connect us as a community, and transform us as a country (and as a world).
Mission: With that said, there is no greater mission for me, and no greater goal of mine than to help others realize their God-given potential and grow to do significant things that can impact this world for the greater good.
That is why I’ve dedicated my life to doing what I believe I do best: Teach. I do that by writing articles and books, as well as developing courses and programs.
Values: The values I live by are integrity, accountability, transparency, humility, and dependability.
CEO and Founder - Professional Background
Brief Bio - William Ballard (MBA) is an international best-selling author, public speaker, leadership expert, highly sought after business strategist and marketing consultant, freelance direct-response copywriter, digital marketing specialist, social media manager and influencer, CEO and founder of William Ballard Enterprise, LLC -- and MOST of ALL -- devout servant of the Most High.
His value-driven spirit, collegiate background, and professional expertise makes him a top leader in his field, and an entrepreneur worth following. He has contributed articles to such publications as Entrepreneur, Writer’s Digest, Writers Weekly, and Wealthy Web Writer (an American Writers & Artists, Inc. company) -- just to name a few.
External Environment Analysis
In the personal development space there is a lot of talk about how the external environment is nothing more than a reflection or manifestation of what is going on internally. However, in the business development space, it is the external environment that influences the internal.
In the business world, there is a thing called a PEST Analysis, which is a technique used to analyze an organization’s general (external) environment. It involves looking at four types of factors, namely: 1) Political, 2) Economic, 3) Social, and 4) Technological.
All of these factors play some role in how a business operates, but specifically when it comes to the freelance writing (copywriting) and advertising industry these are the following three major general environmental factors:
When it comes to these specific factors here are few key forces that drive this business: