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By William Ballard
I remember the first morning I sat down in my home office and said to myself, "This is my first day as a full-time copywriter and freelance writer". Just after that initial jolt of inspiration the next question that entered my mind was, "OK, now what?"
Whether you want to believe it or not, and no matter how prepared we think we are, the doing is always surprisingly more different than the dreaming.
Today, I want to help you avoid that initial moment of uncertainty with an outline for daily success.
It was during those first few months when my freelance writing and copywriting business was barely getting off the ground that I discovered a Three-Part Workday system that really gave my writing business the turbo jolt it needed to take off and shoot out of orbit. I strongly believe that this system can help you too, as you plan your daily freelance writing business schedule.
Why three parts?
Well, throughout my training and never ending study and research, I've learned that, in order to make money for yourself and your clients while continuing to grow your writing business, you have to be committed to the following things:
#1 Copywriting – The Kind of Writing That Makes You Money
One bit of advice that I always give to each of my coaching clients is, "Write every day!" Even if you don't have a current paid project, write anyway.
Discipline yourself everyday to write even if it is for a spec assignment, a persuasive blog entry for your writer website, or even to rewrite ads for potential clients you think could be improved upon.
As a full-time freelancer and copywriter, I currently write for a minimum of three hours per day. Back when I had a full-time job, I enforced a one-hour minimum in the evenings.
#2 Marketing – Finding Out What People Want and Giving it to Them
It is important not to confuse copywriting with marketing. When I talk about marketing I am talking about the part of your day where you share your writing services and expertise with the world, so people know about you and what you have to offer.
In other words, copywriting is what you do for your clients, and marketing is what you do to get clients.
Block out a certain time your day to interact with potential clients in social media groups that cater to your your particular niche, and attend networking functions in your area.
I spend at least one hour per day marketing myself. The important thing is that you're always keeping potential jobs coming down the pipeline and increasing awareness of your writing business.
#3 Learning – It's the Only Way to Grow Your Writing Business
Freelance writers and copywriters are perpetual students of the craft. There are enough books to read by the masters to last you years. There are enough courses and programs that you can indulge yourself into to fill up the rest of your writing life. And there's new valuable content being posted on this site every single day.
Don't forget to study current direct mail promotions that come into your mail box and email inbox so that you can see what's working right now.
Never stop learning, and keep reviewing what you've learned. My goal is to spend at least an hour a day working toward becoming the best freelance writer and copywriter that I can possibly be. And, if possible, I'll always do more.
Before I go to bed at night, I make sure my business schedule for the next day includes each of these three elements. If you're a person who likes to break things down by the week, you can use this same technique on a weekly basis.
As long as you're writing, marketing, and learning consistently, you'll undoubtedly attract clients, sharpen your skills and build a deep knowledge base.
How about you?
How can you best divide your time between these three areas? Let me know in the comments below.
Plus, I highly recommend grabbing your seat at the Writer's Round Table now to continue getting these valuable articles.
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