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This is Part 2 of a 3-part series on dominating your freelance writing business and market:
By William Ballard
I am sure you have heard such terms or ideas as dominating the court or field in some sports circles. The way sports teams do this is by putting the pressure on – creating momentum and/or tempo.
I am a huge fan of the game of basketball because I enjoy the fast paced back and forth play. If you have ever watched a game then you would already be familiar with the power of tempo and/or momentum in a game.
You see, in a game of basketball, in order to achieve court domination it requires your team to put the pressure on the opponent. How do basketball players and teams do this?
Well, they do it by effectively reading their opponents every move. They get to a point when they know where and when their opponent is going to pass the ball. Because they know this, they move around the court fast and in such a way that allows them to be in the right place at the right time in order to steal the ball and move down the court as fast as possible to get into a fast break situation.
In today’s article, I am going to put this basketball analogy into perspective for you so that can be given the keys to total market domination in your industry.
Total Market Domination
I came up with a formula for total market domination a few months back that was inspired by something I heard from Grant Cardone (Sales Expert and Author of Sell or Be Sold (AFF)). The formula is increased amount of social pressure + aggressive social media.
You see, I am currently working on my Bachelor’s degree in Business Management and in the majority of my courses, professors have said, “Competition is a good thing”, however, my question is “for whom?” The truth of the matter is competition is only good for the consumer and not for the business professional.
In short, if you are going to achieve market domination in your field you are going to need to learn how to put the pressure on and become aggressive. Now, how do you do this?
I am talking about being everywhere your particular customer/client and competition is socializing.
You might ask, “Why would I want to be involved with socializing with my competitors?” Well, the answer to that question is very simple; you want to know what your competition is doing so you know where and when to put the pressure on.
I am sure you have heard the phrase keep your friends close and your enemies closer. In fact, you want to do your best to make your competition your friend. One of the keys to dominating your market is attacking the market when your competition is in retreat. You won’t know these things unless you are socializing aggressively.
I am currently reading one of John Maxwell’s book, “How Successful People Think (AFF)”, where he mentions a story of how a new president of Wal-Mart was looking to open a new store in a certain community and who went with Wal-Mart founder Sam Walton to scan out the competition.
They went to a local shop and walked through the store and guess what happen…
The new president continually was searching for the negatives of this competitor, but Mr. Walton was looking at the positives. For example, he noticed that the competitors had a large cosmetic department and their stores did not. Mr. Walton said, “We need to expand our cosmetics department”, while the new president was searching for all the bad things about this store such as messy aisles and zero sales clerks around, just to mention a couple.
Here is the point of this story: Regardless of how great you think your business is (or how great you think your client’s business is), there is always a strong point or a strength that your competition has. If you are constantly looking at their weaknesses then your strengths (or you client’s strengths) will always remain the same, but when you look at your competitions strengths it inspires a spirit of improvement on your turf.
In other words, if you are looking at the competitions weaknesses then you are going to think that your business is better and requires no improvement, which means you stunt your growth. However, when you look at your competitions strengths, it creates a desire in your business to improve. And if you don’t remember anything else remember this: There is always room for improvement.
What About Aggressive Social Media?
I have already given you quite of bit of value in this article that will help you along the way and so I will save my tips on social media for the next article in this series, but I will say this: what we are going to cover in the next article is definitely something that you are going to want to look out for.
I am going to show:
However, before we close out today’s article there is a couple of bonus tips that I want to give you.
How to Unlock the Door to Your Ideal Client
Referring back to our basketball analogy, I am sure you have heard that the best defense is always the best offense. In other words, the objective to winning the game is to have the most points on the scoreboard and the only way to do that is to have an aggressive offense.
Back in July of last year, I wrote an article for BeaFreelanceWriter.com where I really broke this concept down, but what I really want you to take from this article is that in order for you to be successful in this business it is going to require to you to be aggressive and that requires two things:
When you learn how to do these two things well what you are doing is learning how to be aggressive in your freelance writing business.
In order to unlock the door to your ideal client it is going to require you to take some time to do a self-inventory and find out what are the very things that you have that no other writer has. When you know those things like the back of your hand, you are empowering yourself for greatness.
The hard thing for most people and newbie writers is they don’t think that what they know or the experience they have is important, but the fact of the matter is that this is so very false. You are an expert in something. No one has your same background. It is very important that you know and believe that.
When you know your value, your worth, and what you bring to the marketplace it becomes much easier to have aggressive confidence.
Once you have done this self-inventory exercise, then you are required to dome some thorough research about the client that you want to do business with. You need to know your ideal client inside and out. Look for the gaps in their business that only you can fill. When you do this you are unlocking the door to your ideal client.
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About William Ballard
Freelance Writer, Copywriter, Blogger, Inbound Marketing Specialist, and Author, William Ballard, helps small businesses and entrepreneurs, like you, broadcast their message across the Internet (and offline) and be seen as experts in their field. He has recently been dubbed the Expert Marketer of Writing.
William, a writer and content creator since 2007, enjoys sharing with others his experience on how to become a successful writer, blogger, and author. View more about William Ballard →