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Freelance Writers: 3 Tips to Landing the Freelance Writing Client You Have Always Dreamed About
Written by Freelance Writer and Author, William Ballard
In this post I am hoping to help you take advantage of the huge demand for freelance writers.
How do you know if a prospect is a potential "dream client"?
If you're just starting out in this business, you'll need to do a little research and put together a list of clients you think may be good prospects.
Then, once you have a list of potential clients, here are three tips for ensuring that you are choosing clients who are extremely valuable to your writing business.
1) Find clients that have marketing needs that spread beyond just one web page, one article, or one email.
The idea here is to look for clients who are using multiple marketing techniques to communicate with their prospects and customers.
Then, when you're hired to write one project for them, you can suggest you also take on other, which would be a connected project.
If a company hires you to write a landing page, there are additional project opportunities for you. For example, the emails or ads that drives people to the landing page, and even more once they arrive at the page.
You want clients who have dozens of web-writing projects at any given time. Moreover, you always want to ask the questions: How will people be getting to this page? And what happens afterwards?
The answers you come up with will identify more projects for you.
2) Find clients who have packed marketing and content calenders.
In other words, they don't just send out one newsletter a month or have a marketing campaign they only run twice a year. You want clients who constantly have to create new promotional materials and content every week.
And, it's easy to determine …
Simply sign up for their newsletter, download their free report, or buy a product from them. Then keep track of how often you hear from them, what they send you, and how often you see new content appearing on their website and social media pages.
3) Find clients who need no convincing that their content marketing is valuable.
You want companies – small, medium or large – who are investing a lot into their websites, advertising, and marketing resources. Their materials should look professional. Those are the companies who will value what you bring to the table and will gladly pay professional rates for a professional writer who can deliver the goods.
Bonus tip …
Once you start landing these "dream clients," aim to build deep, ongoing relationships with a few really good ones – rather than jumping from client to client. A well nurtured relationship will lead to more work and better pay.
Your clients would much rather work with you repeatedly if the experience is positive, than try to find someone new every time they have another writing project.
So, there you have it …
A few tips you can put to use today to determine whether or not a prospective client could be the right one for you.
In the meantime, I'd love to hear who some of your dream clients are. Let me know in the comments, as well as what makes them a dream client for you.
Article Originally Posted @ Bubblews
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About the Author
William Ballard is the proud author of, "The True Writer's Life: Discovering the Author and Finisher of Our Faith"
He has been writing professionally for over 10+ years and has much experience within the industry, both in publishing and in freelance writing. He has successfully self-published over 10 books and eBooks. Visit his Amazon Author Page to see list of his most recent projects.