Attention: Small Business Owners and Entrepreneurs
I Voted For You!
From The Desk of William Ballard
Dear Small Business Owner & Entrepreneur,
I've shared a link to The Constitution of the United States and The Declaration of Independence for three critical reasons that can change everything for you and your business in 2025.
Reason #1: To Grab Your Attention
You see, right now, more than ever, it's easy to go down the rabbit holes of AI and distractions. This is the time to get clarity and focus on what matters most of all -- YOU!
It's time to reconnect with WHY you started your entrepreneurial journey in the first place -- freedom, independence, growth, and to make an impact.
These are just some of the ideals this country was built on; they're the driving force behind your business. Now it's time to get back to those roots and act on them.
Reason #2: It's Decision Time
2024 is winding down, and 2025 is right around the corner.
We are at a pivotal moment where massive opportunities are on the horizon, but only for those ready to take advantage of them. However, many business owners will get caught up in the noise and miss out.
But that doesn't have to be YOU.
The Constitution of the United States that I've shared with you above isn't just a piece of history -- it's a reminder to focus on what truly matters: controlling what you can control, and steering your business toward the future you want.
Inside (and below), you'll find 7 valuable lessons from our Founding Fathers that speak directly to the entrepreneurial spirit within you.
Reason #3: I Have an Invitation for You
The marketing landscape has shifted drastically in the last 12 months or so. The tactics that worked even a year ago are now becoming more and more outdated.
Let me ask you question: Are you relying on old Facebook strategies or just one or two marketing channels?
If so, you're more than likely leaving money on the table for just anyone to grab. And the bottom line is if you don't adapt, you'll more thank likely get left behind.
In short, too many business owners are running 2022 strategies in a rapidly shifting 2025 market ... and they're wondering why they're not seeing results.
That's where we come in.
We've been helping clients succeed across 12 different platforms, keeping them ahead of the curve and growing through these changes by leaps and bounds.
But this isn't just about marketing.
By now you are probably wondering: "Why the Constitution of the United States and The Declaration of Independence?"
Well, here's why ...
7 Valuable Business Lessons From Our Founding Fathers
These two historical documents remind us of 7 essential business lessons:
- A Desire for Independence -- Just like the Founding Fathers, when it comes to your business, you're fighting for the freedom to be able to run your business on your own terms.
- Having a Bold Vision & The Courage to Pursue It -- Our Founding Fathers risked it all for their vision, and you need that same courage to grow in today's market.
- A Humble Heart to Embrace Collaboration -- Our Founding Fathers understood that no one succeeds alone. They understood powerful partnerships and a strong network were key to growing a prosperous Nation, and the same is true for you and your business.
- The Character Trait of Grit -- Our Founding Fathers understood that success doesn't happen overnight. They understood that challenges would arise and that persistence was the key to pushing through. The same is true for you and your business.
- Imagination & Innovation -- Like our Founding Fathers creating a new system of governance, it is important to imagine the possibilities of what can be and innovate to stay ahead.
- The Spirit of Empowerment -- Just like when our Founding Fathers got together to sign the Declaration of Independence, they were making a declaration of freedom, and when it comes to running your own business you are doing the same, so embrace it fully.
- Responsibility & Accountability -- Just like our Founding Fathers took responsibility and made themselves accountable to each other, you, too, are responsible and accountable for every outcome or result that happens in your business.
Powerful business lessons, right?
But here's the real question: What's your next move? Will you stay where you are, or will you step up and go for that next level in your business?
Being the intelligent business you are, you understand most successful business owners don't wait for the perfect moment. They're relentless in their efforts and always adapt to the changes within the market and business landscape.
That is why I'm challenging you to vote for YOU!
I already have.
And let's be honest -- if you've thought, "I've tried different marketing strategies and tactics before, and it didn't work," you're missing the bigger picture. You see, marketing always works, but only if you work it -- when you are relentless, and willing to test, refine, and adapt until it clicks.
It's the lifeblood of your business, and it's non-negotiable.
At the time of writing this letter, two of our clients are in the process of selling their businesses. Considering how few businesses ever get to 7-figures, and even fewer ever get to the point of being able to sell, there is a great lesson to be learned here.
Both of them started from a similar place -- frustrated after working with other marketing agencies that made big promises, but didn't deliver.
But after just a few short weeks with us, they saw real momentum: more leads, more appointments, and more sales.
The real success came from the long-term strategy we created, along with our team building and managing their marketing -- which fueled exponential growth.
What was the turning point for them?
It all started with a single 1:1 conversation -- where we developed a custom roadmap tailored specifically to their business, connecting the dots, and helping them become aware of their blind spots.
That's the same opportunity I'm offering you.
So, here are the next steps:
- Vote for you and your business -- we've already have!
- Schedule your 1:1 conversation so we can review your business and marketing strategy and build a custom roadmap designed to help you grow in 2025.
Because here is what is possible for you ...
Are you ready to unlock new profitable opportunities and marketing channels in places like LinkedIn, YouTube, Pinterest, Bing, CTV, Rumble, or even direct mail retargeting?
What would adding just two or three new marketing channels do for you and your business?
If you are ready to take action and scale your business in 2025, let's talk:
Here's what to do next:
We'll review your business and your current marketing efforts -- and then tailor a custom plan to help you get more new leads, appointments, and customers/clients.
Let's talk about how to unlock the next level for your business.
To Your Success,
William Ballard, M.A. ECW, MBA
CEO and Founder of William Ballard & Associates, LLC
Business Coach | Marketing Consultant | Business Analyst | Market Research Specialist | Author | Entrepreneur
P.S. Take a moment to read the attached Constitution of the United States and The Declaration of Independence -- it's all about "life, liberty, and the pursuit of happiness," and that's what you're after, right?
And remember, I voted for you and I'm rooting for you!
Plus, marketing, when done right, is the vehicle that helps create more freedom, fulfillment, and success for you and your business. Let's make 2025 your best year ever!
