The Start of a New Adventure...
By William Ballard
“Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.” – Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People (AFF)
So many people start things – start a project, start a business, or even start a blog – without having a clear picture or idea of what they are trying to accomplish. To me, this just makes absolutely no sense. You see, if you start out on a journey with no destination in mind, how would you know if or when you made it?
I recently started The Ultimate Travel Writer's program and it has inspired me to want to start this new travel writing business blog project. It is because of that philosophical truth stated above, and because of this new program, that I wanted to start the launch of this new blog project with the following insights and strategic planning in mind.
Some of these elements or sections are what you would find in a traditional business plan (and this is a BUSINESS), but they are not meant to be as exhaustive. The gist of this article/post is all about giving you some insight into who I am, who this blog is for, and what you can expect to learn and gather from each article.
So without further delay, let’s get this journey started!
I’ll be honest with you, there is a bit of “selfishness” in my desire to start this journey of being a travel writer. That is because it fulfills tow of my most desired passions – writing and traveling. In short, I wanted to be able to LIVE the retired lifestyle while (or as) I’m working. There is no other income generating vehicle or profession that allows this dream to be a reality other than what I’ve found in travel writing and photography (i.e. fine art, stock, commercial and editorial).
But on an unselfish note, as I’ve grown professionally, and as my business has matured and developed, it also helps fulfill another passion of mine, which is being able to help others fulfill their own passions for traveling, and be able live out the life of their dreams (your dreams).
Vision/Passion: My joy of being a travel writer is all wrapped up in my ability to discover extraordinary delights in ordinary details, and the unusual hidden in the usual.
Mission: Educate readers on how to enjoy a life of travel, adventure, creativity, and how to turn their passion for travel into a free, flowing income stream that can lead them to financial freedom.
Whether it’s hiking through the Rocky Mountains or getting away and enjoying a weekend at a cabin in the woods, or exploring the culture and romance of Paris, I can teach you how to write your way to handsome paychecks and earn hefty perks for sharing your traveling experiences.
Values: When it comes to my travel writing business, the values I live by are integrity, accountability, transparency, humility, and dependability. In fact, let me ask you this: Have you ever wondered if an all-inclusive resort in the Caribbean is really “all-inclusive”? Could there be hidden cost involved?
Well, those are the kinds of things I’m referring to when I talk about integrity and transparency. If I’ve been to a certain luxurious destination or vacation spot, you can trust that I know the answers to those (and many other) questions, and will publish them here as a means to keep you informed.
Brief Bio - William Ballard (MBA) is an international best-selling author, public speaker, leadership expert, highly sought after business strategist and marketing consultant, freelance direct-response copywriter, digital marketing specialist, social media manager and influencer, CEO and founder of William Ballard Enterprise, LLC -- and MOST of ALL -- devout servant of the Most High.
His value-driven spirit, collegiate background, and professional expertise makes him a top leader in his field, and a travel writer worth following. He has contributed articles to such publications as Entrepreneur , Writer’s Digest, Writers Weekly, and Wealthy Web Writer (an American Writers & Artists, Inc. company) -- just to name a few.
External Environment Analysis
In the personal development space there is a lot of talk about how the external environment is nothing more than a reflection or manifestation of what is going on internally. However, in the business development space, it is the external environment that influences the internal.
In the business world, there is a thing called a PEST Analysis, which is a technique used to analyze an organization’s general (external) environment. It involves looking at four types of factors, namely: 1) Political, 2) Economic, 3) Social, and 4) Technological.
All of these factors play some role in how a business operates, but specifically when it comes to the travel writing industry, these are the following three major general environmental factors:
When it comes to these specific factors, as well as the misconceptions people have about how much it cost to travel, here are two key forces that drive my desire to be a travel writer: