It was legendary copywriter, Dan Kennedy, who said, "Until you know what business you are really in, you will never be able to succeed."
By William Ballard
You see, most people, when asked what they do for a living, will say that they are a Doctor or Chiropractor or Veterinarian or Teacher or Lawyer or so on. The truth is: These things are nothing more than titles, they are not what you do for a living. You see, take a minute and really think about the question being asked: "What do you do for a living?" Or, better yet, "What do you do to make money?" What you have to understand is that there is really only ONE way to answer that, and that is through sales and marketing. You see, the only way someone, anyone makes money is through selling and/or marketing goods or services. It was Dan Kennedy who said, "You are not in the business of doing what you do, you are in the business of marketing the thing that you do." Let that really sink in for a minute...
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The Timeline Toward Economic Downfall (And The Rise of The Entrepreneurial Empire) By William Ballard Back in the day, the workforce was all about being loyal to a certain company, and then eventually retiring. That type of workforce mentality worked for a while (a couple decades, in fact), but then a new generation of workers began to saturate the workforce and loyalty became less and less important. Then came my generation. A generation that is made up of professional ambitious and zealous individuals that emphasize value over loyalty. By Patrick Foster Looking to become a professional writer and earn more money from your skills? No problem. However, doing so is not always easy – it requires time and dedication – but it is certainly achievable if you have a natural knack with words. Thanks to the internet, there are a several different ways to get paid for your writing, if you will only take the time to explore them. Whether you want to make writing a full-time venture or you’re looking for a lucrative side hustle, here are six strategies to get you started. |