By Erica Badino Social media may have started out as a simple means of connecting with others online, but it has since grown into something else entirely. Today, businesses use social media for a variety of marketing purposes and that practice is only growing with time. Today I’m going to show you 10 of the biggest benefits that social media marketing offers for your business. If you’re not already fully engaged with today’s platforms, you won’t be able to wait another minute by the time we’re through.
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By Jess Lander
Dear Small Business Owner, Entrepreneur, or Author, Listen to what I am about to tell you and listen very closely: Any marketing professional will tell you, “Content is King.” That it is the key to marketing your business, retaining old customers, clients or followers, attracting new ones, and ultimately, making money off your products or services. However, here at William Ballard Enterprise, LLC, we know that there is a fatal flaw in that statement or viewpoint, and can really be the very thing that will bring your business crumbling down. The legendary Seth Godin is known for once stating, “Content marketing is the only marketing left.” And he’s right -- to a certain degree. What you need to understand is that content marketing is only the butter, it is not the bread. Content marketing in context is what is widely viewed as the present and future of marketing. So drop whatever else you’re doing and listen up. By Jess Lander
We’re not going to sugar coat it. Writing a book is a lot of work and it can also cost you some money up front. At William Ballard Enterprise, LLC we know this all too well. But what if we told you that by writing a book you could grow your freelance writing business immensely, increasing your visibility, credibility and bringing in new clients from all over the world? Would it be worth a slew of late nights then? We think so--and know so. You should look at writing a book not so much as potential cash flow, but as a sort of resume or portfolio to showcase your talent and experience to potential clients. Business writer Randy Myers wrote about the realities of writing and selling your book in an article for Entrepreneur. “‘Writing the book’ about your industry may not lead to big royalties and could cost you a fair chunk of change up front. But it also could lead to more riches for you and your business, both in the form of new customers and new opportunities to capitalize on your expertise.” Here are five steps to writing a book that will convert your readers into paying customers. |