Dominate Your Market Place
With Copywriting That Connects, Persuades, and Gets The Sell Every Time
Too many business owners think having the best looking website is all they need to start seeing leads roll-in -- and most often than not -- never even thinking about the copy that is being presented to their prospects.
Don't get me wrong, having a website that not only looks good, but that is mobile responsive (which most business owners seldom take into consideration) as well is super important. But it doesn't mean a hill of beans if the copy written on your website isn't converting.
You see, you wouldn't ever hire a salesperson in your business and then never monitor what that person is saying to potential customers or clients, would you? Well, that is exactly what is being done when you throw up a website and never take the time to see if the message being presented to your target audience is the one you really want them to be picking up on.
The best converting websites couple design/layout with persuasive copy that tells a story and captivates your audience and turns them into clients or customers.
But there's more to effective copywriting than just making sure that your website is presenting the right message that you want it to be presenting. From sales pages to email sequences, your messaging should be consistent. And your voice should get to the heart of the matter -- solving the issues and problems that your target market is facing.
You need a copywriter who can achieve this objective and a whole lot more!
You see, there is a concept called the Marketing Triangle that not many copywriters are aware of (believe it or not!), which is essential to marketing success -- The Right Message, The Right Medium, and The Right Market. Each one of these elements must match at all times in order for your marketing to go beyond just marketing efforts and well into becoming marketing effectiveness.
Don't get me wrong, having a website that not only looks good, but that is mobile responsive (which most business owners seldom take into consideration) as well is super important. But it doesn't mean a hill of beans if the copy written on your website isn't converting.
You see, you wouldn't ever hire a salesperson in your business and then never monitor what that person is saying to potential customers or clients, would you? Well, that is exactly what is being done when you throw up a website and never take the time to see if the message being presented to your target audience is the one you really want them to be picking up on.
The best converting websites couple design/layout with persuasive copy that tells a story and captivates your audience and turns them into clients or customers.
But there's more to effective copywriting than just making sure that your website is presenting the right message that you want it to be presenting. From sales pages to email sequences, your messaging should be consistent. And your voice should get to the heart of the matter -- solving the issues and problems that your target market is facing.
You need a copywriter who can achieve this objective and a whole lot more!
You see, there is a concept called the Marketing Triangle that not many copywriters are aware of (believe it or not!), which is essential to marketing success -- The Right Message, The Right Medium, and The Right Market. Each one of these elements must match at all times in order for your marketing to go beyond just marketing efforts and well into becoming marketing effectiveness.
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Sales Pages - Leads Into Sales
Believe it or not, most selling these days is done online rather than in person (chop that up to the information age!)
Look, its been said that copywriting is salesmanship in print, and whether you're selling services or products, at some point in your business, you're going to need a sales page that actually makes the sell every time. |
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Email Sequence - Auto RespondersWhen someone gives you their email address, they are trusting you to use it wisely. Obviously, that means not spamming them or overwhelming them with too many messages, but it also means not ignoring them (They obviously WANT to hear from you or they wouldn't have opt-ed into your list).
If you're thinking, oh crap, I haven't sent out an email in like two years, no problem. It's NEVER too late to start! And believe me, your subscribers will love your for it. |
