Who We Are

In order to accomplish the following vision & mission we will never falter in our work-ethic, never cease to earn your trust,  and will always remain faithful to deliver exceptional results. 

Our Vision

Vision: We help aspiring entrepreneurs and small business owners transform from merely surviving operations, to truly thriving organizations because new entrepreneurs and business owners shouldn't have to grow a business alone. ​

Our Mission

Mission: We meet the needs of our clients & customers by designing customized 1:1 business coaching & marketing consulting services, as well as physical & digital products that create the know, like, and trust factor, which helps to develop credibility in the marketplace. 

"Those who look only to the past or present are certain to miss the future.”

- John F. Kennedy

We Are a Company Driven By Our Values

In a book by Dr. Eugene T. Wilson entitled "Seventy: Everyone Needs a Team (AFF)," there was a chapter that spoke about the importance of values and the necessity to be driven by them. Think of these values as the heartbeat of our organization. 

Humility & Servanthood

As you might know, humility is one of the least admired values in political or business circles -- but not here! We will always choose the seldom traveled, narrow path of sacrificial service.

​Our objective is not to receive praise and admiration from the world, but that God be glorified and lifted up in all that we do. 

Influential Leadership

As you have probably observed, the bigger a company gets, the more of a disconnect there is in leadership -- but not here! Overbearing management and stifling bureaucracy has no place here.

​We are a company made up of leaders, from the top to the bottom, who are optimistic of the future, positive influencers, emotionally intelligent, imaginatively creative, and competently sound. 

Resiliency & Tenacity 

It was Mike Tyson who said, "Everyone has a plan until they get punched in the face." With the exception of boxers, no one gets knocked around more than creatives, small business owners, entrepreneurs, and now even more than ever before, ministers. 

We constantly ask the question, "What might the world lose ​if we decide to give up on our vision when going through the obstacles and rejection that we are sure to face?" In other words, we operate from the belief that the payoff is well worth the pain, as long as we see it through. 

Integrity & Sincerity

These two qualities of leadership were part of God's law to the Israelites, and we believe that God wants His people to live a life of transparency, open and innocent from guile. 

We are driven to sincerity in our promises, faithful in our discharge of duty, loyal in our service, and honest in our speech. 

Effective Communication

We can never move vision into action without effective communication, for there are subtle dangers that lie in the midst of confusion and an overzealous company or team. 

Our communications are clear, and filled with encouragement and rich with sympathy,  for clear and precise  language is important, but more importantly, the right spirit in communication makes all the difference. 

Unwavering Commitment 

It was Grant Cardone who said, "Success is my duty, obligation, and responsibility." What that means to us is unwavering commitment. It's  more than just being committed to a set of goals, it's defining who you are and never turning away from it. 

It has been said, "If you stand for nothing, you'll fall for anything." We clearly define who we are, and we will never comprise our integrity. Moreover, we stand committed to your success and will never give up on you -- even when most of you have given up on yourself. 

Listen Wholeheartedly

It has been said that you hear with your ears, but you listen with you heart. To get to the root of a problem, or to get to the heart of a matter, we must be driven to listen with our whole hearts. 

We will always listen often and long, and talk short and seldom. We believe that time spent listening is time well invested. 

Intelligence & Imagination

We are driven towards intelligence, for we value life long-learning. We believe that the moment a person thinks they have arrived is the moment they put a lid on their personal and professional growth. 

We are also driven by the power of imagination, for it was Albert Einstein who said, "Imagination is more important than knowledge, for knowledge is limited, but imagination embraces the entire world."

Honor & Courage

Courage brings life to one's vision long after the initial excitement and enthusiasm has faded away. Our CEO and Founder had this to say about courage, "You can't experience courage without having to battle some measure of fear along the way."

Franklin D. Roosevelt said, "Courage is not the absence of fear, but rather the assessment that something else is more important than fear."  We will remain courageous in the midst of times of fear, uncertainty, and crisis. And will express courage through a spirit of integrity and honor. 
Note: At anytime you feel as if any of our associates our not operating at the standards of these values, please let us know. Whenever we are not serving you from the center of these values it means our company has a heart problem, which could end up becoming fatal and require serious medical attention. 
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Our Values Are Our Guidelines


​We believe that a value-drive organization will always outperform an organization that is solely driven by personality, activity, or even results. When a team of like-minded people are aligned with a set of common values, we believe that that group will always function at a higher level of effectiveness than when simply following rules, procedures, or policies. Yes, these things have their place, but they are not the things that bring life to an organization. No, the thing that brings life to an organization are its values! 

"If we are growing we are always going to be outside of our comfortzone."

- Dr. John Maxwell

Who We Were Created to Serve


​William Ballard & Associates, LLC was created to serve ... 
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  • Visionary type entrepreneurs, growth-oriented small business owners, and B2B service providers that are seeking a new competitive advantage in their marketplace.
  • Doctors, lawyers, and financial professionals that operate their own private practices and are seeking to expand their operation and effectively reach more people. 
  • Service type business operators like real estate agents, photographers, landscapers, lawn care specialist, and personal trainers that are eager to break free of income limitations. ​
  • ​New (or experienced) authors, speakers, coaches, and consultants so that they will finally be able to earn what their knowledge and expertise is really worth. 
  • Soul winning churches and evangelistic ministries that possess the core drive to advance the Kingdom of God no matter what the cost.  

We accomplish these things through business coaching and marketing consulting, direct-response style marketing, and strategic digital marketing services. 


How Does it Work?


​We help our clients increase their revenues by 400% while at the same time helping them scale our their profit margins in order to prepare for escalated growth spurts.

​We do this by offering an array of products and services in the form of business coaching and marketing consulting, direct-response style marketing services, and strategic digital marketing services, as well as through books, ebooks, audios, workshops and training programs. 
​
"It's been said that a failure to plan is a plan to fail, but what is even worse than failing to plan is to plan and then fail to ever work (or execute) the plan." - William Ballard, MBA

Our Founder and CEO, William Ballard, is a firm believer in the Law of Action, which is why he structured and built this organization on the following core competencies: 
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  • Business Strategy & Execution -- We begin by creating a clear vision for the year, and then from that vision comes the years annual plan. From there we begin to lay out quarterly goals, which then leads to narrowing down weekly objectives. From there we begin to pin-point on the exact daily tasks and goals necessary to start bringing our clients vision into reality. 
  • Direct-Response Style Copywriting & Marketing Disciplines -- We specialize in direct-response style marketing, which is apparent throughout out all of our marketing efforts -- lead generation, content marketing, digital marketing, email marketing, article marketing, direct-mail, social media, and more. 
  • Business Analysis & Market Research -- We constantly study and research each industry our clients operate in by carefully analyzing market trends and specific industry life-cycles. We truly are the experts in business development and marketing. 
  • Strategic Digital Marketing Disciplines -- We are “T-shaped” marketers, meaning we have top-level knowledge and expertise in major channels of digital marketing including: content marketing, social media marketing, digital advertising, search marketing, email marketing, community management, and data and optimization.

Believe it or not, from our experience, we've come to find that most new small business owners and entrepreneurs typically start a business based off passion, which is important, but also tend to lack certain core business concepts and principles that end up hurting them in the long run. 

This is why we designed our business to operate by appointment only, this way our certified Business Strategists and Marketing Consultants can work one-on-one as they help each of our clients ... 

  • Differentiate themselves from their competition by establishing a Unique Selling Proposition (USP), as well as core competencies and industry disciplines that help to identify their main Value Proposition (VP). 
  • Transform their marketing materials into marketing assets, and their marketing efforts into marketing effectiveness, which generate income for years to come while helping to scale out their profit margins increasing their revenues by 400%. 
  • Experience explosive growth in their key markets and specific areas of ministry or service.  

Plus, our clients have the option to select plans that work on their terms, not ours. 

In short, we are a here to reduce stress, save time, and avoid extraneous unnecessary advertising costs with the most effective business and marketing strategies that are specifically designed to help our client's unique businesses grow and thrive. 

It All Starts With An Initial Discovery Call

Believe it or not, most small business owners and entrepreneurs will continue to blame the pandemic and what it did to our economy, they'll blame their local market, or even their customers and clients for their struggles. But there's no need to blame the "new normal," you can actually take advantage of this new opportunity. 

You see, we know you are different, for the ambitious entrepreneur and intelligent small business owner that actually takes the first step to attract a flood of new customers and/or clients into their business, even during an economic shift, you can actually start seeing dramatic results immediately.

Business Services & Specialties

Are you an aspiring entrepreneur with a business idea but don't know where to start? Are you a small business owner looking to get more sales or build a marketing funnel? Are you an Apostolic church looking to expand your outreach efforts?  Regardless where you may fall in these areas, we have the resources, support, and services to help you stay focused and hit your most important goals and objectives. 

Coaching Division

Want to finally be able to say good -bye to your 9-to-5, launch that business you've been dreaming about, and start working on your own terms? 

There are many ways we can help you, but the best way is through our personalized one-on-one coaching and consulting. Each of our consultants and coaches have MBAs or Doctorates in their fields. 

Copywriting Division

You may have the best business in your industry, not to mention the the best product on the market, but what good is all that if no one knows you exist? 

Let us help you create compelling copy that not only converts readers into leads, but also leads into sales, which then ultimately becomes customers that are thrilled to refer you to their friends and family. 

Digital Marketing Division

To get your ideal customers to make a purchase, or to join your newsletter, you know you need well written content that establishes you as the expert in your industry. 

​Since we specialize in writing this kind of persuasive content, allow us to write and create the high quality content your audience will love -- all while saving you time, money, and effort. 


​A Word About Affiliates

​Some of the articles we write contain affiliate links to products, apps, and/or services. If you click through and purchase any of these items, my company will receive a small commission on the sale at no extra charge to you. Rest assured, we only recommend products or services that we personally use or believe will be helpful to our readers. 

Now It's Your Turn

Every resource on this site was created with you in mind. Every article, product, and service has been designed to help small business owners, entrepreneurs, and Kingdom-driven church leaders and ministers like you achieve lasting success in every area of your life. 

Yes, you really can own and operate a thriving a business, and live the life you've always dreamed about. All it takes is a little effort on your part, and to have a mentor to guide you. If you'll provide the first, we'll provide the second. Let's get started!