Do You Struggle Attracting New
​Customers or Clients to Your Business?

• Are you overwhelmed with all the advice that is out there about how to grow and market your business?
• Have you tried implementing tip after tip or strategy after strategy, but still struggle to attract new customers and clients? 
• Does the idea of having to sit down and market your business give you a headache?  

• Are you working hard to serve your customers/clients, but not seeing the growth you thought your hard work would provide? 
• Are you attracting "shopping around" type customers instead of those that see your worth and are willing to pay premium price?
• Do you feel stuck -- like a hamster on a wheel, running harder and harder each day, but never seem to get anywhere?

Discover How to STOP Chasing Down Customers & Clients
​and Finally START Attracting Them, Naturally 

In our experience we have come to find that too many new small business owners and entrepreneurs think that having the best looking website is all they need to start seeing leads roll in. And, most often than not, never even think about the marketing copy that is being presented to their potential customers or clients. 

Don't get me wrong, having a website is super important, but it doesn't mean a hill of beans if the marketing copy written on your website isn't converting. 

You see, you wouldn't ever hire a salesperson in your business and then never monitor what that person is saying to a potential customer or client, would you? Well, that is exactly what is being done when you throw up a website and never take the time to see if the message being presented to your target market is the one you really want to be remembered for. 

The best converting websites are the ones that are coupled with design (or layout) and a captivating story that connects to the heart, as well as to the mind of your potential customers or clients. 

From direct-mail sales letters to email sequences, your messaging should be consistent. And your voice should get to the heart of the matter -- solving the core issues and problems that your target market is facing. 

You NEED a copywriter and marketing specialist who can achieve this objective and a whole lot more! 

Scale Your Business With
​Direct-Response Style Marketing

Attract a Flood of New Customers and Clients That Are Eager to do Business With You, And Thrilled to Tell Their Friends About You

Start Improving The Most Important
​Department in Your Business ...

​... Even More Important Than Operations, Product Development, or Accounting

There is a concept, first presented by legendary direct-response copywriter, Dan Kennedy, referred to as The Marketing Triangle. It is a concept that we use as a foundation in all of our marketing communications.  

​Following this Marketing Triangle is essential to the success of your business and overall marketing efforts.  If you could get this kind of marketing system in place in your business you can finally put an end to ineffective wasteful advertising once and for all.

​Picture a three-legged stool: if any leg is too short it'll be that much harder to balance your rear end on it; a leg missing entirely and it's certainly not going to work at all. And understand this: no one leg is more important than the other.

The Right Message

Knowing your target market (or target audience) and using the right media means nothing if your messaging is off. 

The Right Media

Having the right message and knowing your target audience means nothing if the media you are using is wrong. 

The Right Market

Using the right media and having the right messaging means nothing if you are not crystal clear on who your target market is. 

Most Small Business Owners and Entrepreneurs 
Will NEVER Experience The Freedom That Comes With Having a Direct-Response Style Marketing System
​Working For Their Business

Believe it or not, most small business owners and entrepreneurs will continue to blame the pandemic and what it did to our economy, they'll blame their local market, or even their customers and clients for their struggles. But there's no need to blame the "new normal," you can actually take advantage of this new opportunity. 

But you are different, for the ambitious entrepreneur and intelligent small business owner that actually takes the first step to attract a flood of new customers and/or clients into their business, even during an economic shift, you can actually start seeing dramatic results immediately.

Sign Up For An Initial Discovery Call Today

Direct-Response Style Marketing Services

​Regardless of where you are at in your journey to business growth, our lead-generation and direct-response style marketing packages are custom made to fit your budget and help ensure you're focused on the right marketing initiatives at the right time. That way you can experience the biggest impact in your business. ​

Website Copy 

Having a  fancy website means nothing if the marketing copy can't convert. If this is the case for you, you're wasting valuable time and money! 

Don't miss out on potential customers or clients, start implementing marketing copy that converts today. 

Direct-Mail Sales Letters 

Whether your selling services or products, at some point in your business you're going to need to start creating evergreen marketing control pieces that make the sell every time. 

It's been said that copywriting is salesmanship in print, and this is where it starts. 

Email Marketing

When someone gives you their email address they're trusting you to use it wisely. Obviously, that means not spamming them, but it also means not forgetting about them either. 

They wouldn't have subscribed to your list if they weren't interested in what you had to offer. 

Have a Look at Our "Direct-REsponse COpywriting Fee Schedule" to Get a Better Idea of
​HOw We Can Help Grow Your Business

"All breakthroughs come from outside, not inside.”

- Copywriting Legend, Dan Kennedy

Direct-Response Style Marketing
​Works For Both B2B & B2C Businesses

• Medical Practices
• Dental Offices
• Financial Advisors 
• Attorneys 

• Real Estate Agents 
• Coaches & Consultants 
• Insurance Agents
• Service Businesses

• Retail 
• Restaurants
• Writers & Authors 
• Professional Photographers

First, we love helping aggressive, visionary type entrepreneurs, growth-oriented small business owners, and B2B service providers that are seeking a new competitive advantage in their marketplace.

​Secondly, we love helping doctors, lawyers, and financial professionals that operate their own private practices and are seeking to expand their operation and effectively reach more people. 

​Thirdly, we love helping service type business operators like real estate agents, photographers, landscapers, lawn care specialist, and personal trainers that are eager to break free of income limitations.

​Lastly, we love helping new (or experienced) authors, speakers, coaches, and consultants finally be able to earn what their knowledge and expertise is really worth. 

Still Have Questions? 

How much does it cost to work with a Direct Response Marketing Specialist from william ballard & Associates, LLC? 

We work with entrepreneurs and small business owners of all sizes. For this reason, we have done our best to provide custom lead-generation and direct-response marketing style packages of all sizes. We believe there must be an ROI on all services provided and work hard to give that value every day. Our average client spends $1,600 a month with us for our lead-generation and direct-response style marketing services.

Is there a MINIMUM COMMITMENT? 

It depends on the custom package we put together, but most often there is a 2 to 6-month minimum for our lead-generation and direct-response style marketing services. The reason we require a 6-month commitment is that we are focused on providing sustainable growth. Based on the amount of time spent with your Direct-Response Marketing Specialist each month to move the business at the right speed, it can often take a few months before you start seeing results.

With that said, our goal is to become your business partner and pay for ourselves 10x over. Some of our earliest clients have been with us for over 4 years and still continue to regularly meet with their personal Direct-Response Marketing Specialist. 

How is my Direct Response Marketing SPECIALIST chosen for me?

We carefully select a Direct-Response Marketing Specialist for you based on the type of business you have and the industry you are a part of. Through our discovery process, we’ll administer an assessment to help us understand your business and industry. We will then take a look at the opportunities within your business and select a Direct-Response Marketing Specialist who is best suited for you.

Got a question we didn’t answer? No problem, click here to contact us.