By William Ballard

​In a world obsessed with strategies, tools, and techniques for success, Mind Your Mindset: The Science That Shows Success Starts with Your Thinking (AFF) by Michael Hyatt and Megan Hyatt Miller takes a refreshing detour to focus on the fundamental driver behind it all: your thinking.

​This book is a compelling blend of neuroscience, psychology, and practical wisdom that invites readers to challenge their mental habits and unlock their full potential.

By William Ballard

The truth is, writing an effective and compelling product description is an art form, and it’s your last line of defense, if you will, when it comes to closing the sale.

You see, you may have written the best sales letter of your life, but if the product description falls flat, you can kiss that sale goodbye.

And what if a potential buyer never takes the time to read your sales letter …

... and instead, just clicks over to the product description page …

​... how do you compel and/or persuade him/her to buy your product or service just from the product description page alone?

That said, what exactly makes up a good product description? How long should your product description be? And what are the essential parts to a good product description?
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These are some of the things we are going to cover in this article while considering a few examples. 

​“In a bureaucracy and a meritocracy, emotions are seen as negatives or irrational,
while an adhocracy thrives on positive and personal engagement”
— Julian Birkinshaw & Jonas Ridderstrale
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​By William Ballard
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In our last article, we talked about the management model known as meritocracy and how it favors competence and intelligence over position or title -- as well as over the emotional element.

In this article we are going to talk about the third management model known as an adhocracy, which is a management model that doesn’t strive to favor one component over another, but rather, does its best to fill the gaps that the other models leave open.
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