How to Master The Headline

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Copy Confidential Exclusive Interview W/ Peter Fogel & William Ballard -- Hosted By Kim Phelan

​William shares a very powerful idea on how to look at the components or elements of a marketing piece as employees.

William answers questions such as ...
  • "What are the job requirements of a headline?" 
  • "What are the job requirements of a subhead?" 
  • "When should you fire your headline?" 

The answers given will surprise you! 
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WAIT!

​There's More


In addition to all of this, Peter Fogel (one of the most influential copywriters of our time) shares some headline examples from some of the top digital marketers on the Internet today. These are headline templates or formulas that have been proven to really work.

And if that's not enough ...

Peter also shares ...  
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  • 30 Power Words That Will Supercharge Your Headline
  • The 4 "U"s That Are Vitally Important to Have in Your Headline
  • The Definition of WIIFM

This is an interview you don't want to miss! ​