Newsletters That Establish Trust & Credibility - On Demand
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STOP Chasing Customers and Clients -- Instead, NURTURE Your Current Clients Without Having to Lift a Finger!
You have the option of choosing from three possible solutions -- more details below:
- Full Service: Includes set up, Welcome email, 1 lead article, 4 additional short articles/features, and short teaser/digest copy ($7,500 Value)
- E-Newsletter Content Only: Includes 1 lead article and 3 additional short articles/features ($ 3,500 Value)
- E-Newsletter Digest: Includes 1 lead article, 4 curated articles/features, and short teaser/digest copy ($ 1,500 Value)
Trust + Credibility = Our Top Priority!
How to Obtain Influence Through The Power of Newsletters
Believe it or not, there is still a large amount of people who mistakenly believe the way to become an influencer is through the old style of authority -- correct others' errors, reveal their weaknesses, and give so-called constructive criticism.
However, here at William Ballard & Associates, we disagree ... we are of the belief that you cannot antagonize someone and have influence with them at the same time.
You see, at the heart of influence is a genuine concern for others, and we believe that the best way to obtain influence is through the art of nurturing (which we deliver through the medium of newsletters).
Now, you're probably saying to yourself, "why would I want to take on a nurturing role with people I want to influence?" You might be thinking, isn't that something they can get elsewhere, like at home?
However, the unfortunate truth is that most people are desperate for encouragement. And there is even fewer people out there who make it a priority to help build up others.
Look, if your desire is to have influence with people, you have to understand that people are influenced most by those who make them feel the best about themselves. In other words, when you become a nurture of others, you receive the opportunity to make a major impact in the lives of others.
Believe it or not, there is still a large amount of people who mistakenly believe the way to become an influencer is through the old style of authority -- correct others' errors, reveal their weaknesses, and give so-called constructive criticism.
However, here at William Ballard & Associates, we disagree ... we are of the belief that you cannot antagonize someone and have influence with them at the same time.
You see, at the heart of influence is a genuine concern for others, and we believe that the best way to obtain influence is through the art of nurturing (which we deliver through the medium of newsletters).
Now, you're probably saying to yourself, "why would I want to take on a nurturing role with people I want to influence?" You might be thinking, isn't that something they can get elsewhere, like at home?
However, the unfortunate truth is that most people are desperate for encouragement. And there is even fewer people out there who make it a priority to help build up others.
Look, if your desire is to have influence with people, you have to understand that people are influenced most by those who make them feel the best about themselves. In other words, when you become a nurture of others, you receive the opportunity to make a major impact in the lives of others.
Nurtures Obtain Influence Through Giving
Now that you have a better idea of what it means to lead others through the art of nurturing (newsletters), you are probably ready to learn how to do this with those in your life: customers, clients, and/or church members.
You do it by putting all of your focus on giving rather than getting. When you take advantage of our newsletter service today, you start by giving to others in these four key areas:
Respect
Did you know that most people will do pretty much anything for you if you treat them with respect?
That means making it clear to them that their feelings are important, their preferences are thoughtfully considered, and their opinions are valued. Or as philosopher and poet Ralph Waldo Emerson put it, "Every man is entitled to be valued by his best moments."
In other words, listening to other people and putting their agenda ahead of your own shows that you not only respect them, but that you value their success over your own.
Sense of Security
Another important part of leading through nurturing is giving people a sense of security.
Part of making people feel secure comes from integrity. In other words, people feel secure when your words and your actions are consistent and conform to a higher moral code, like that of respect.
Former Notre Dame head football coach, Lou Holtz, put it like this: "Do what's right! Do the best you can and treat others the way you want to be treated, because people will ask three questions: 1) 'Can I trust you?', 2) 'Are you committed?', and 3) 'Do you care about me as a person?'"
Moreover, people desire security within their environment. You cannot obtain positive influence with others and make an impact in their lives if you are not able to establish complete trust with them.
Consider what basketball head coach at Duke University, Mike Krzyzewski, had to say about this, "If you set up an atmosphere of communication and trust, it becomes a tradition. Older team members will establish your credibility with newer ones. Even if they don't like everything about you, they'll still say, 'He's trustworthy and committed to us as a team.'"
Recognition & Appreciation
A too common mistake, especially with leaders within the marketplace is that they fail to share recognition and/or show appreciation for those they serve.
Consider what former Secretary of State and World Bank president, Robert McNamara had to say, "Brains are like hearts -- they go where they are appreciated."
Regardless of what most will say or admit, everyone is hungry for appreciation and recognition. With us, we aim to walk slowly through the crowd, remembering peoples names, and taking the time to show them that we truly care; for we make others a priority in our lives, even over our own agendas.
Through this newsletter service, not only will you be able to lift up your customers, clients, and/or members, but it will make you a person of significant influence in their lives.
Encouragement
Finally, very few things help a person like encouragement does.
William A. Ward said: "Flatter me, and I may not believe you. Criticize me, and I may not like you. Ignore me, and I may not forgive you. Encourage me, and I will not forget you." You see, the ability to influence is a natural by-product of encouragement.
Moreover, just as much as encouragement compels people to want to follow, so too does withholding encouragement have the opposite effect. In other words, lack of encouragement can hinder a person from living a healthy and productive life. But when a person feels encouraged, he can face the impossible and overcome incredible adversity.
And the person who is able to provide that gift obtains the ability to have positive influence in that person's life.
What Your People Receive Through Our Newsletters
You may be wondering, "what makes newsletters different from emails?"
Truth be told, our newsletter service is more about what your people receive than what you (as the business owner) get. Look, you more than likely have heard about the Know, Like, and Trust factor; and you probably got the know part down fairly well -- maybe even the like part -- but you may be falling short in the trust department.
Dr. John Maxwell maintains, "You cannot have influence (or credibility) where trust has not been established; and the only way to obtain influence and trust is through connection, which requires energy."
That is where we come in.
Our new Newsletter service is designed to assist you with establishing the trust and credibility you need, to not only generate new customers and clients, but also to keep your current customers and clients coming back for more of what you have to offer -- and we do that by connecting with your people through the art of nurturing (newsletters).
In other words, what makes our newsletters different from our typical email campaigns, which are designed specifically to generate a sale, our newsletter's sole purpose is to add more and more value to your readers.
Once again, it's more about giving than it is about receiving. It's less about generating a sale, and more about developing trust, which is the key to a long lasting relationship.
That said, below is an example of what our top selling Digest Newsletter service looks like, specifically for the Travel industry. Another example is our Business & Entrepreneurship Digest newsletter at LinkedIn.
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