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Lead-Generation Specialist - Offline Option
SKU:
$1,500.00
700
3500
$500.00 - $3,500.00
$750.00
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The Solution to Your Lead-Gen Problem is Our New Breakthrough Lead-Generation Package
Offline Option Includes:
Conversations + Conversions = Our Top Priority
Offline Option Includes:
- Print Ad - Full Page (Value $1,500)
- Print Ad - Half a Page or Less (Value $700)
- Direct Mail - Sales Letter (1-2 Pages), (Value $1,500)
- Direct Mail - Sales Letter (2-4 Pages), (Value $2,750)
- Direct Mail - Lead Gen Package (Value $5,000)
Conversations + Conversions = Our Top Priority
How We Beat The Control
First of all, when it comes to B2B marketing, a "lead" is defined as someone who has expressed an interest in a product or service, and has a desire to learn more.
A sales team that is fed a steady flow of leads can set more appointments to higher quality prospects and, subsequently, close more sales.
That's the ideal situation, right?
Well, the question is: how do you generate all those high quality leads in the first place?
A Good Lead-Generation Specialist is an Even Better Information Digger
When we take on a new lead-generation project, we spend a considerable amount of time on market research. The more we know, the better we are at being able to persuade your ideal customers and/or clients.
First, we analyze your current control piece, review all of your current marketing materials (what we refer to as marketing assets), and then study what your competitors are doing. This is where we also narrow in on who exactly your ideal client or customer is. In the marketing world we refer to this as demographics and psychographics. From there we go even deeper on determining the hopes, dreams, fears, and pain points of your target market.
From there, we go through a picture of what a typical day in the life or your ideal prospect might look like. Then we determine what kind of words they use. This is important because the more we speak their language, the more apt their are to listen/read what we have to say.
Secondly, we determine what the BIG problem your product or service can solve for your ideal prospect. How much does it hurt not to solve that problem? What level of pain does it cause? How far would your ideal prospect go to get rid of that pain or suffering? From there, we determine what the main transformation will be when you deliver your product or service. How will they feel after they have experienced that transformation?
This is also where we will determine what their objections might be and how they would be answered. Moreover, this is where we begin to create your irresistible offer. We will determine what your products features and benefits are, knowing that it's benefits that sell, not features, and how they all tie back to the transformation you want your ideal prospect to experience.
Finally, it all comes down to a clear call-to-action. What is the main response you want your ideal prospect to do? Is it to contact you by email? Is it to send back a letter? Is it to call you? Your response rate is highly dependent upon how clear your call-to-action is.
What does all of this information digging turn up?
Well, truth be told, it's the gold in your business you already have access to.
A Good Lead-Generation Specialist is a Master Crafter of Irresistible Offers
Most offers include some sort of free information, such as a brochure or white paper. However, a mistake that many marketers make is positioning the offer too soft.
For instance, is there anything more uninspiring, or more boring, than receiving a sales letter that asks you to "Call for a free brochure"?
In our experience, free information offers must be treated the same as offers that come with a price tag.
In other words, they must be sold!
For your business, your lead generation packet may include brochures, case studies, white papers, or maybe even a audio CD or video DVD, but just stating, "here's some free information" will never cut it.You have to have a distinct name that highlights that value within your "free information" packet.
For instance, making a simple change of labeling your free information packet as a [Insert the problem you solve] Kit takes on the principles of branding, and not only raises the perceived value, but also distinguishes your information from what your competitors are offering.
Moreover, to make your Lead Generation Information Kit even more enticing, we recommend our clients develop and include some form of a Self-Assessment Guide.
This is, essentially, a simple fill-in-the-blank survey that enables your prospects to calculate the approximate return on their investment (ROI) when having your solution to their problem in place.
We've used this type of offer in other lead-generation promotions and it has always worked like a charm. Moreover, a guide like this is remarkably easy to produce.
How We Create Your FREE Lead-Generation Information Kit
Because of the type of research (or information gathering) we do, and the system we put in place here, we know that your information packet must provide you, the business owner, three big promises:
- More client or customers (leads that become buyers)
- Lower costs for acquisition
- Satisfied customers and/or clients
Our lead-generation strategy is designed to hit these promises right out of the gate.
The inside components to the information packet we create for you will break these high-level promises down into specifics, paint a vivid picture of the benefits your company or product/service provides, as well as support all claims with abundant proof and position -- making your lead-gen information kit your ideal customer or client's most easiest way to learn more about what you and your business has to offer.
Here is a closer look at what your completed lead-generation packet might look like:
Our sales letters follow a persuasive sequence: drawing attention to the prospect's main pain point; offering the solution; proving that it works; and then providing a clear next step.
Truth be told, evoking emotion through a letter can be extremely tricky. If you come off too salesy or trite, you lose them. However, if you don't reach prospects on an emotional level, you won't sell them either. It's a balancing act.
To make the emotional sale through the letters we write for you, we create a scene that often begins on page two with the line: "Consider this scenario". Then, in a series of bullets, we paint a what-life-would-be-like picture using points like "Payments are processed immediately" and "Paperwork virtually disappears". The scene then ends with the words: "And you made it happen."
Through this the reader is then able to feel the benefits, as appose to just hearing or reading them.
In the PS statement we ask the question: "How much will you save?" Then, after quoting some compelling savings statistics, we challenge the reader by stating: "Your numbers may vary, higher or lower. Why not find out? Simply request your free [Problem you solve] Information Kit today."
The strategy here is to position the offer not just as a good idea, but also as a due diligence. Would any of your ideal prospects not want to know what the potential savings are?
What's Included in Our Lead-Generation Package
Did you know customer/client loyalty is based on value? When you're able to provide immense value from the start, with our service, you're not just buying a prospect or lead, your buying a customer for life.
For the BEST value, our lead-generation package includes the following:
- Full Page Print Ad
- Welcome Letter (2-4 Page Sales Letter)
- Professional Bio (Includes your Unique Selling Proposition and/or Value Proposition)
- Schedule of Estimated Fees (or Product Catalog)
- And So Much More!
There is NO BETTER way to create the WOW factor in your ideal prospects mind then with our complete Lead-Generation Package. Scroll up, click the drop down menu, and select "Lead-Gen Package" today!