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Lead-Generation Specialist
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$7,500.00
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7500
$5,500.00
$5,500.00
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Our New Breakthrough Lead-Generation Package Helps Close More High-Ticket Sales
What you receive inside -- more details below:
Online Option
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- Landing Page (Value $1,500)
- 6 to 8 Page Sales Letter (Value $7,500)
- 5 Piece Email Sequence (Value $3,500)
- Three 1,500 Word Articles/Blogs (Value $2,250)
- Product Description(s) (Value $1,500 each)
Offline Option
- Landing Page (Value $1,500)
- 6 to 8 Page Sales Letter (Value $7,500)
- 5 Piece Email Sequence (Value $3,500)
- Three 1,500 Word Articles/Blogs (Value $2,250)
- Product Description(s) (Value $1,500 each)
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Conversations + Conversions = Our Top Priority
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How We Beat The Control
First of all, when it comes to business-to-business marketing, a "lead" is defined as someone who has expressed an interest in a product or service and a desire to learn more.
A sales team that is fed a steady flow of leads can set more appointments to higher quality prospects and, subsequently, close more sales.
That's the ideal situation, correct?
However, the problem is: how do you generate all those high quality leads in the first place?
A Good Lead-Generation Specialist is an Even Better Information Digger
When we take on a new lead-generation project, we spend a considerable amount of time on market research. The more we know, the better we are at being able to persuade your ideal customers and/or clients.
With that said, our first step is to analyze your current control piece, review all of your current marketing materials (what we refer to as marketing assets), and then study what your competitors are doing.
We will also take some time interviewing many of your sales reps. No one knows your prospects real issues and what keeps them up at night more than these folks.
What does all of this information digging turn up?
Well, truth be told, it is the gold in your business you already have access to. This is where we learn what pressures your target market is facing.
A Good Lead-Generation Specialist is a Master Crafter of Irresistible Offers
Most offers include some sort of free information, such as a brochure or white paper. However, a mistake that many marketers make is positioning the offer too soft.
For instance, is there anything more uninspiring, or more boring, than receiving a sales letter that asks you to "Call for a free brochure"?
In our experience, free information offers must be treated the same as offers that come with a price tag. In other words, they must be sold!
For your business, your information packet may include brochures, case studies, white papers, or maybe even a audio CD or video DVD, but just stating, "here's some free information" will never cut it. You have to have a distinct name that highlights that value within your "free information" packet.
For instance, making a simple change of labeling your free information packet as a [Insert the problem you solve] Kit takes on the principles of branding, and not only raises the perceived value, but also distinguishing your information from what your competitors are offering.
Moreover, to make your Information Kit even more enticing, we recommend our clients develop and include some form of a Self-Assessment Guide. This is, essentially, a simple fill-in-the-blank survey that enables your prospects to calculate the approximate return on their investment (ROI) on having your solution to their problem in place.
We've used this type of offer in other lead-generation promotions and it has always worked like a charm. Moreover, a guide like this is remarkably easy to produce.
How We Create Your FREE Lead-Generation Information Packet
Because of the type of research (or information gathering) we do, and the system we put in place here, we know that your information packet must hammer home three big promises:
- More billable hours
- Lower costs
- Satisfied customers/clients
Our lead-generation strategy is designed to hit these promises right out of the starting gate. The inside components to the information packet we create for you will break these high-level promises down into specifics, paint a vivid picture of the benefits your company or product/service provides, as well as support all claims with abundant proof and position -- making your free information kit your ideal customer or client most easiest way to learn more.
Here is a closer look at what your completed information packet might look like:
Our sales letters follow a persuasive sequence: drawing attention to the prospect's pain; offering the solution; proving that it works; and then providing a clear next step.
Truth be told, evoking emotion through a letter can be extremely tricky. If you come off too sales or trite, you lose them. However, if you don't reach prospects on an emotional level, you won't sell them either. It's a balancing act.
To make the emotional sale through the letters we write for you, we create a scene that often begins on page two with the line: "Consider this scenario". Then, in a series of bullets, we paint a what-life-would-be-like picture using points like "Payments are processed immediately" and "Paperwork virtually disappears". The scene then ends with the words: "And you made it happen." Through this the reader is then able to feel the benefits, as appose to just hearing or reading them.
In the PS statement we ask the question: "How much will you save?" Then, after quoting some compelling savings statistics, we challenge the reader:
"Your numbers may vary, higher or lower. Why not find out? Simply request your free [Problem you solve] Information Kit today."
The strategy here is to position the offer not just as a good idea, but also as a due diligence. Would any of your ideal prospects not want to know what the potential savings are?
For the brochure we create for your packet, we design a concept that speaks volumes to the benefits your product of service provides while continuing to promote the offer. In fact, when it comes to direct mail marketing circles, there's an old adage that says, "brochures tell, but letters sell." However, for us, we believe both components must sell.
Our brochure copy follows a similar benefit-oriented style that we feature in the letter. Here is an example of the copy from one of our most recent clients:
More Billable Hours,
The math is easy. The more jobs your field force completes per day, the more potential revenues they can generate.
Our solutions make it easy to dispatch field force personnel to the right location, carrying the right inventory, sooner. Once on site, they can capture and process data quickly, get the answers they need to solve problems fast, and travel to the next job -- without delays.
Finally, the reply card summarizes the offer and gives the prospect four convenient ways to reply: fax, mail, phone, email, even texts.