Lead-Generation Specialist - Online Option
SKU:
$3,500.00
$500.00 - $3,500.00
$2,500.00
On Sale
per item
The Solution to Your Lead-Gen Problem is Our New Breakthrough Lead-Generation Package
Online Option Includes:
Conversations + Conversions = Our Top Priority
Online Option Includes:
- Long Sales Page (Value $3,500)
- Short Landing Page (Value $1,500)
- Product Description Page (Value $1,500)
- 10 Social Media Post (Value $750)
- Lead Generation Package (Value $5,000)
Conversations + Conversions = Our Top Priority
How We Beat The Control
First of all, when it comes to B2B marketing, a "lead" is defined as someone who has expressed an interest in a product or service, and has a desire to learn more.
A sales team that is fed a steady flow of leads can set more appointments to higher quality prospects and, subsequently, close more sales.
That's the ideal situation, right?
Well, the question is: how do you generate all those high quality leads in the first place?
First of all, when it comes to B2B marketing, a "lead" is defined as someone who has expressed an interest in a product or service, and has a desire to learn more.
A sales team that is fed a steady flow of leads can set more appointments to higher quality prospects and, subsequently, close more sales.
That's the ideal situation, right?
Well, the question is: how do you generate all those high quality leads in the first place?
A Good Lead-Generation Specialist is an Even Better Information Digger
When we take on a new lead-generation project, we spend a considerable amount of time on market research. The more we know, the better we are at being able to persuade your ideal customers and/or clients.
First, we analyze your current control piece, review all of your current marketing materials (what we refer to as marketing assets), and then study what your competitors are doing. This is where we also narrow in on who exactly your ideal client or customer is. In the marketing world we refer to this as demographics and psychographics. From there we go even deeper on determining the hopes, dreams, fears, and pain points of your target market.
From there, we go through a picture of what a typical day in the life or your ideal prospect might look like. Then we determine what kind of words they use. This is important because the more we speak their language, the more apt their are to listen/read what we have to say.
Secondly, we determine what the BIG problem your product or service can solve for your ideal prospect. How much does it hurt not to solve that problem? What level of pain does it cause? How far would your ideal prospect go to get rid of that pain or suffering? From there, we determine what the main transformation will be when you deliver your product or service. How will they feel after they have experienced that transformation?
This is also where we will determine what their objections might be and how they would be answered. Moreover, this is where we begin to create your irresistible offer. We will determine what your products features and benefits are, knowing that it's benefits that sell, not features, and how they all tie back to the transformation you want your ideal prospect to experience.
Finally, it all comes down to a clear call-to-action. What is the main response you want your ideal prospect to do? Is it to contact you by email? Is it to send back a letter? Is it to call you? Your response rate is highly dependent upon how clear your call-to-action is.
What does all of this information digging turn up?
Well, truth be told, it's the gold in your business you already have access to.
When we take on a new lead-generation project, we spend a considerable amount of time on market research. The more we know, the better we are at being able to persuade your ideal customers and/or clients.
First, we analyze your current control piece, review all of your current marketing materials (what we refer to as marketing assets), and then study what your competitors are doing. This is where we also narrow in on who exactly your ideal client or customer is. In the marketing world we refer to this as demographics and psychographics. From there we go even deeper on determining the hopes, dreams, fears, and pain points of your target market.
From there, we go through a picture of what a typical day in the life or your ideal prospect might look like. Then we determine what kind of words they use. This is important because the more we speak their language, the more apt their are to listen/read what we have to say.
Secondly, we determine what the BIG problem your product or service can solve for your ideal prospect. How much does it hurt not to solve that problem? What level of pain does it cause? How far would your ideal prospect go to get rid of that pain or suffering? From there, we determine what the main transformation will be when you deliver your product or service. How will they feel after they have experienced that transformation?
This is also where we will determine what their objections might be and how they would be answered. Moreover, this is where we begin to create your irresistible offer. We will determine what your products features and benefits are, knowing that it's benefits that sell, not features, and how they all tie back to the transformation you want your ideal prospect to experience.
Finally, it all comes down to a clear call-to-action. What is the main response you want your ideal prospect to do? Is it to contact you by email? Is it to send back a letter? Is it to call you? Your response rate is highly dependent upon how clear your call-to-action is.
What does all of this information digging turn up?
Well, truth be told, it's the gold in your business you already have access to.
A Good Lead-Generation Specialist is a Master Crafter of Irresistible Offers
Most offers include some sort of free information, such as a report. However, a mistake that many marketers make is positioning the offer too soft. For instance, is there anything more uninspiring, or more boring than ending up on a landing page that just says, "sign up for our newsletter"?
In our experience, free information offers must be treated the same as offers that come with a price tag.
In other words, they must be sold!
For your business, your lead generation packet may include case studies, white papers (or reports), or maybe even a video series, but just stating, "here's some free information" will never cut it. You have to have a distinct name that highlights that value within your "free information" packet.
For instance, making a simple change of labeling your free information packet as a [Insert the problem you solve] Kit takes on the principles of branding, and not only raises the perceived value, but also distinguishes your information from what your competitors are offering.
Moreover, to make your Lead-Generation Information Kit even more enticing, we recommend our clients develop and include some form of a Self-Assessment Guide.
This is, essentially, a simple fill-in-the-blank survey that enables your prospects to calculate the approximate return on their investment (ROI) when having your solution to their problem in place.
We've used this type of offer in other lead-generation promotions and it has always worked like a charm. Moreover, a guide like this is remarkably easy to produce.
How We Create Your FREE Lead-Generation Information Kit
Because of the type of research (or information gathering) we do, and the system we put in place here, we know that your information packet must provide you, the business owner, three big promises:
- More client or customers (leads that become buyers)
- Lower costs for acquisition
- Satisfied customers and/or clients
Our lead-generation strategy is designed to hit these promises right out of the gate.
The inside components to the information packet we create for you will break these high-level promises down into specifics, paint a vivid picture of the benefits your company or product/service provides, as well as support all claims with abundant proof and position -- making your lead-generation information kit your ideal customer or client's most easiest way to learn more about what you and your business has to offer.
Here is a closer look at what your completed lead-generation packet might look like:
Our Long Page Sales Letters follow a persuasive sequence: drawing attention to the prospect's main pain point; offering the solution; proving that it works; and then providing a clear next step. Online sales letters like these are often longer because they require a bit more persuading, especially when you're trying to sale a higher ticket item. You can view our Business & Entrepreneurship sales letter for our paid newsletter as an example.
Truth be told, evoking emotion through a letter can be extremely tricky. If you come off too salesy or trite, you lose them. However, if you don't reach prospects on an emotional level, you won't sell them either. It's a balancing act.
When it comes to our Short Landing Page option, we're talking more along the lines of something like this. Could also be a for a FREE report, that then leads into an automated email sequence.
Product Description Pages can look a little bit like what you are experiencing now. Going back to the point made about Long Page Sales Letters, because some of the options on this page are high ticket items, it requires a little bit more persuading through long form copy. However, not all product pages will require this much copy.
Finally, our 10 Social Media Post option is designed to provide you with the kind of post you'll need to help promote a lead-gen offer (i.e. a white paper or report). This option is often bundled with our Short Landing Page option so you have exactly what you need for the top of the funnel of your lead-gen campaign.
What's Included in Our Lead-Generation Package
Did you know customer/client loyalty is based on value? When you're able to provide immense value from the start, with our service, you're not just buying a prospect or lead, you're buying a customer for life.
For the BEST value, our lead-generation package includes the following:
There is NO BETTER way to create the WOW factor in your ideal prospects mind then with our complete Lead-Generation Package. Scroll up, click the drop down menu, and select "Lead-Gen Package" today!
Did you know customer/client loyalty is based on value? When you're able to provide immense value from the start, with our service, you're not just buying a prospect or lead, you're buying a customer for life.
For the BEST value, our lead-generation package includes the following:
- Long Page Sales Letter (or Short Page, depending on the campaign being created)
- 10 Social Media Post to promote lead-gen offer
- Follow Up Email Series (A five email indoctrination sequence)
- Order Form Copy and Upsell Selection
- And So Much More!
There is NO BETTER way to create the WOW factor in your ideal prospects mind then with our complete Lead-Generation Package. Scroll up, click the drop down menu, and select "Lead-Gen Package" today!
