By William Ballard

Being an entrepreneur and growing a business or enterprise is no easy feat. It takes a lot of hard work, sweat, sleepless nights, and you may even shed a few tears every now and then.

The truth is, as a business owner, there are several options out there that can help increase your profits and, if we're all being honest with ourselves, its profits we all want – you can’t run a business without it.

Based off my years in business, and the knowledge I’ve gained from several years in Business school, here are 7 strategies that I’ve continued use to grow my business and can help grow yours as well.

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Okay … by reading on I’m assuming you’ve read the first article and have done a thorough evaluation of your business as it currently stands.

And you’ve begun making any course corrections you may be needing to make if you’ve found yourself committing at least ONE of those first three digital marketing mistakes that I shared in the first article.

If you’ve read through the first article and found that you’re one of the few that are a bit more advanced when it comes to digital marketing, and notice that your company has not fallen short in those first three areas, then I want to congratulate you and give you a virtual pat on the back.

However, just because you’ve been on top of things when it comes to the digital marketing department of your business doesn’t mean you’re out of the woods yet.

You see, I know that every company is, at least, suffering in one of these five areas. If you’re not suffering in the first three, then you are certainly falling short in one of the following two.

To that end, let us move on to the next two digital marketing mistakes in this series.

By William Ballard

​When was the last time you read a headline that did nothing but lead you down a road into fairy-tale land?
In fact, consider some of these “too good to be true” promises: